Social Media Manager

Company Overview:

ONEHOPE Wine is a purpose-driven wine brand that enables people to enjoy great wines while doing good. Founded in 2007 by a group of passionate friends with a shared vision to make the world a better place through the power of wine, ONEHOPE has since become one of the fastest-growing wine brands in the United States. With a mission to share wine and give hope, ONEHOPE donates 10% of every purchase to over 40,000 causes around the world. To date, ONEHOPE has raised over $10 million.

Through its innovative business model, ONEHOPE offers a diverse portfolio of high-quality wines all meticulously crafted to inspire moments of joy and generosity. From award-winning wines to beautifully curated gift sets, each purchase supports meaningful causes, making every sip and every gift an opportunity to make a positive impact on the world.

Driven by a commitment to excellence and a passion for philanthropy, ONEHOPE continues to push the boundaries of what it means to be a socially conscious brand. With a dedicated community of Cause Entrepreneurs (CEs) spreading its message of hope and generosity, ONEHOPE is not just a wine company—it's a movement that empowers people to raise a glass, make a difference, and change the world, one bottle at a time.

Job Description 

Content Strategy, Social Media Management; and Content Creation / Production:

• Develop and implement a comprehensive social media strategy across various platforms, overseeing platform management, audience engagement, campaigns, and promotions.
• Planning & Scheduling: Manage the social media calendar and daily posting and moderation of all social networks, including (but not limited to) Instagram, Facebook, YouTube, TikTok, Pinterest, and LinkedIn.
• Creative thinker who can brainstorm innovative ideas and concepts to support brand initiatives with focus on editorial storytelling, influencers, and consumer engagement.
• Excellent team player: Partner with creative and field teams to manage, connect, and collaborate with influencers, content creators and brand partners. Work with cross-functional teams to align on product stories and support business needs.
• Analytics & Reporting: Review post performance and make recommendations on creative, copy, and overall strategy. Create weekly, monthly, and campaign-based reports.
• Social listening: engage, write, and post to communities with the established brand voice and in a brand-responsible tone.
• Content Creation & Production: Work alongside creative and field teams to create new and innovative content for brand and overall marketing initiatives that aligns with the brand's values and aesthetic.  Need to have capabilities to create strong organic and paid content for social channels.  

Goals & Deliverables

In this role, you will be responsible for growing and optimizing our social media presence by developing a platform strategy and monitoring engagement metrics. Managing content strategy, quality, volume, and consistency will also be part of your responsibilities, including overseeing and guiding the creation of relevant on-trend content. You will develop a community management and engagement action plan to foster social media growth, tracking follower growth, engagement rates, and sentiment analysis. You will manage content deliverables for data-driven social media advertising and measure ROI, lead generation, and e-commerce sales. Additionally, you will help to grow, teach and engage our field team on social media posting and engagement.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 6+ years of hands-on experience managing social media accounts.
• Experience in communication roles and direct selling business is a plus 
• Ability to manage multiple tasks, schedules, and timelines.
• Excellent written and verbal communication skills with the ability to plan content, write, and post to communities with the established brand voice.
• Conception to completion mindset.
• Proficiency in social media management tools and analytics platforms.
• Creative thinker with a passion for storytelling and brand building.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Proficient with social in app creation and production, photography, videography, and video editing.
• Photoshop, Illustrator, InDesign, and other content creation app experience is a plus.
• While this role is primarily remote it is based in Napa, CA and the employee must be located within driving distance of and have availability to frequently work onsite at our Napa winery and estate.