Business Director - Omni

Annalect is the data, technology, and analytics division of Omnicom. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners. We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 70,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data-driven marketing. Our team is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad. The Annalect UK team is responsible for the relationships with clients led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

TEAM: Our teams sit centrally and work with central leadership, Client Leads, and Omni Expeditors across Omnicom Media Group UK to provide customisation and applied solutions to clients through our Omni platform.

REPORTING LINE: Annalect UK Managing Director

TEAM RESPONSIBILITIES:

  • Drive adoption, buy-in and engagement of Omnicom’s data platform and accompanying tech products and solutions, among OMG UK clients and their agency teams.

ROLE SUMMARY:

  • Drive platform and technology adoption by Agency teams across Omnicom Agencies, focusing on our priority clients and prospects, both directly and by working closely with agency contacts.

 

KEY RESPONSIBILITIES:

  • Deliver strategic consultation to agency client teams, advising agencies on best practices and how to best leverage our tools to enable better outcomes for their clients.
  • Drive thought leadership leveraging Annalect data and technology including Omni, Omnicom’s marketing orchestration platform.
  • Support Annalect growth & platform monetisation including new client setup, new business presentations, customisation, and product roll-out and adoption.
  • Take a leading role in pitching with the platform – presenting product benefits to prospective clients and agency teams as needed
  • Assist in driving product road mapping, product evolution, and innovation, considering agency and client needs.
  • Work closely with line manager and Learning & Development team to set training and L&D agenda for agencies, integrating further platform usage as appropriate.
  • Keep pace with new product feature development, creating new product feature engagement and relaying feedback to relevant local and global Product Owners.
  • Participate in ideation sessions for customization and future innovation.
  • Support Omnicom vision of embedding the data platform with our agency users on priority clients by enabling them to drive value from the platform by:
    • Sharing key relevant developments and case studies from other clients, writing them where needed.
    • Offering support when required to illustrate relevant use cases.
    • Foster and maintain Expeditor and super user community helping them overcome any blockers they are seeing in market with platform usage.
    • Gathering feedback and be the voice of Omnicom Agencies in the UK, working with Annalect UK EMEA and Global Product and L&D teams on enhancements to Omni and the training available.
  • Additionally, individual objectives are agreed and reviewed on a quarterly basis (as a minimum frequency).

IDEAL CANDIDATE:

  • An understanding of some of the following: Enterprise SaaS, marketing technology, behavioural data, audience creation techniques, media strategy, media investment, digital media, dynamic creative, campaign measurement, product design – all things connected to using data and technology to create better marketing outcomes.
  • Hands-on experience with marketing technology, either from a client/agency practitioner, customer success or sales background.
  • Ability to problem solve and exercise independent decision making.
  • Ability to clearly explain complex ideas to various audiences with differing levels of technical expertise.
  • Hands-on experience with training or demonstrating online products is a bonus.

EXPERIENCE:

  • Experience at a media agency, platform, publisher, martech, Marketing SaaS or in a quantitative, data-driven field.
  • Experience of working in client-facing roles.
  • Excellent communication and presentation skills are a must.
  • Creative and strategic thinker who is willing to take risks and challenge the status quo to build mutually beneficial relationships with clients and prospects across OMG UK.
  • Strong leader who can demonstrate problem solving and independent decision-making.
  • Ability to clearly explain complex ideas to various audiences with differing levels of technical expertise.

YOU WOULD BE A GREAT FIT IF:

  • You are excited about working for a high-growth company where things are changing every day. In fact, you thrive in environments where there is ambiguity, no matter how chaotic the circumstances, you know how to handle a lot of moving parts without getting overwhelmed and you enjoy bringing a sense of order and process to that chaos.
  • You are always curious and always eager to better understand, to expand your knowledge and encouraging that knowledge with others.
  • You are not afraid of technology and will enjoy digging into the work, you follow through on every responsibility and are willing to seek out the unspoken expectations. You understand that delegating does not mean shirking but supporting those you are relying upon and trusting to help handle that work.
  • You write and speak eloquently, with a focus on efficiency and intention.
  • You have a good sense of humour.

About the Agency:

Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. OMG UK exists to power its four UK agencies – OMD UK, MG OMD, PHD UK, and Hearts & Science. The four agencies have open access to OMG UK’s Centres of Excellence which provide market-leading capabilities across Digital Marketing, Creative Solutions, Investment and Futures.

OMG UK agencies are holders of numerous Agency and Network of the Year accolades, alongside multiple awards at the Global Festival of Media Awards, Cannes Lions, The Drum Awards, and IPA Effectiveness Awards.

https://omgukcareers.com/working-at-omg/

 

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. 

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