Advanced Audience Solutions Director

About the Role:

Responsible for providing oversight and management of advanced audience creation.  Assessing programme effectiveness, reviewing consistency of adoption, spreading best practices and new capabilities. Maintaining the audience and insight development roadmap.

This role will be hands on in terms of the data and analytics while collaborating with various parts of the organization.  It also involves coaching, mentoring others with extended partnership across many disciplines and markets.

This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni. We’re looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.

Key Responsibilities:

• Demonstrate visible leadership with a willingness to deeply research and understand our client’s business issues
• Insight development and curation to support audience development and validate targeting
• Lead the development of custom audiences, audience activation, including testing of audience implementation and trouble shooting
• Support the team with global audience creation and local market execution for selection, model creation, and activation
• Strategic recommendations for programme effectiveness ensuring cross-market adoption of best practices
• Programme management and data governance
• Project management and prioritization for cross portfolio global audience requests
• Team mentoring, development and management

Nice To Haves:

• Experience with Marketing and Media related data sources and technology like syndicated research sources (ComScore, TGI, GWI etc.) is required.
• Strong advertising technology subject matter expertise, including the ability to associate data solutions with technological requirements
• Hands-on experience with DSPs, ad & data platforms, DCR and CDP.
• Ability to generate a powerful storyline from data that is in multiple sources, tools and data environments
• Able to provide business-like translation to complex data analytics solutions so that solutions are understood by marketers.
• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, aggregated and user level data)
• Familiarity with modeling techniques like predictive modeling, MMM, Clustering, and Segmentation.
• Excellent communication skills and ability to inspire and teach a range of business and technical stakeholders at all levels
• Coding experience like SQL, Python, R a plus. Experience with A/B testing, campaign analytics, and measurement is a nice to have
• Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution
• Excellent project management skills
• Proactive, organized, dedicated, team player 
• Experience coordinating large groups of people, building strong relationships and establishing processes to ensure an effective flow of communication

About Annalect EMEA:

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.

The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. 

We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London,  Singapore, Gurgaon, Bangalore, and Hyderabad.

The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

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Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.