About the role

We are seeking an experienced media strategist to work on one of the most recognisable and diverse portfolios of brands in the UK – The National Lottery (TNL)

You would be joining at a time of exiting digital transformation. In Feb 2024, Allwyn UK took over the licence to run The National Lottery. They won a 10-year licence with an ambitious plan to bring new players to the portfolio of National Lottery games by modernising their communications, introducing market leading game innovations and transforming the digital play experience. The National Lottery’s mission is “changing lives every day”. Since the first draw was held in 1994, they have raised over £50 billion for good causes and awarded over 690,000 individual grants to projects and organisations, making a real difference to local communities.

As Strategy Director you will set the strategic direction for several of the game brands within the National Lottery portfolio, working closely with our creative partners, to develop distinctive communication strategies, rooted in audience, cultural & category insight and marketing effectiveness principles.  Media innovation sit at the heart of our strategy, and you will have both the licence, and generous budgets, to develop industry, and even culture shaping ideas.

About you

We are looking for a candidate with extensive marketing & communications experience but welcome a varied background of media agency, creative/integrated agency or in-house brand strategists.

Ideally you would have experience in the entertainment industry and have worked on a portfolio of brands with sizeable annual media budgets.  We are looking for a strategist who can confidently discuss marketing science and effectiveness principles.

The account is fast paced and dynamic, so we are seeking someone who is adaptable, quick on their feet, and importantly is a team player. You will be regularly presenting to senior marketing clients, so competence and gravitas in written and oral storytelling is key.  

If you are a lateral thinker, who is curious and collaborative, has their ear to the ground on “what’s hot” in culture and has a great flair for creativity, then we’d love to hear from you.

About the Agency:

Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

www.hearts-science.com

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. 

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