Head of Create (Influencers, Partnerships, Content)

About the Role:

Are you ready to lead creative transformation at a top global agency, driving excellence and growth for some of the world's largest brands?

OMD Create EMEA is searching for a Head of Create with deep expertise in content strategy, brand partnerships, creative activation, and team leadership. This role demands a visionary approach, balancing strategic oversight with hands-on involvement in project execution and team development.

As Head of Create, you will lead an ambitious team of specialists in influencer marketing, branded content, organic social, and creative activation, ensuring that OMD’s high standards and collaborative culture remain at the forefront of our work.

About OMD Create:

OMD Create is a cross-disciplinary team of creatives, strategists, and project managers committed to delivering impactful content solutions for our brand clients.

Positioned at the intersection of content and culture, OMD Create blends strategy, execution, and innovation to produce award-winning campaigns across paid, owned, and earned channels. Our team thrives on creativity, collaboration, and operational excellence, delivering unparalleled client service and creative solutions.

Key Responsibilities

• Creative & Strategic Leadership: Champion and implement innovative creative solutions that meet complex client challenges across content and media creativity. Align the team’s work with OMD’s core business goals, driving transformative content strategies across the EMEA region.
  
  
• Team Empowerment & Development: Cultivate an inclusive, collaborative, and high-performance culture within the team. Develop team members’ expertise across all specialisms within Create, breaking down silos and ensuring an integrated approach to content creation. Proactively mentor, support, and elevate team members’ development, encouraging cross-functional skill-building and inter-departmental collaboration.
• Business & Financial Acumen: Own and manage the financial performance of the Create team, including budgeting, profitability, and P&L accountability. Develop new products, innovative services and business efforts for creative activation, and implement non-standard growth solutions to drive both client and agency productivity. Lead on commercial and content strategy for proposals and pitches, ensuring they are commercially viable and aligned with OMD’s operating model.
  
  
• Client & Partner Relations: Act as a senior point of contact for client engagements, setting the tone for client relationships through exemplary service and expert guidance. Lead relationships with production and creative partners, ensuring optimal partnerships for each project. Identify upsell opportunities, own roadmaps, and nurture relationships with stakeholders, including procurement and senior clients, to deepen OMD’s value as a strategic creative partner.
  
  
• Operational Efficiency & Process Improvement: Define and implement best practices across content production and team workflows, ensuring our processes are fit for purpose and continuously optimized. Leverage insights and data to identify and address inefficiencies, make evidence-based recommendations, and develop innovative solutions to enhance team productivity and output.
  
  
• Insights-Driven Decision Making: Ensure insights are communicated with clarity and precision, creating a narrative that resonates with both internal and external stakeholders without jargon or unnecessary complexity.

Required Skills & Experience

• Client-Centric Expertise: Extensive experience managing complex client relationships and scopes of work, addressing business challenges through creative solutions, and navigating high-level client interactions.
  
  
• Advanced Social & Content Knowledge: Proven track record of leading social-first, content-driven campaigns with a strong understanding of platform-specific requirements and nuances, particularly in the UGC, creator, partnerships and branded entertainment space, inclusive of production and execution.
  
  
• Commercial Savvy: Significant experience in financial management, budget ownership, and P&L responsibility within a media, creative, or agency environment. Demonstrated success in developing and implementing profitable commercial strategies.
  
  
• Content Production & Partner Management: Skilled in working with diverse media & production partners across creative, OOH, VR/AR, metaverse, gaming and other innovative media executions, with a robust understanding of content production workflows.
  
  
• Leadership & Team Development: Demonstrated success in fostering team growth, including experience in talent development, performance management, and cross-functional mentorship.
  
  
• Data-Driven Problem Solver: Ability to analyze data to identify trends, derive actionable insights, and deliver client-centric solutions that drive both performance and efficiency.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.