Join Hearts Allwyn: Shape the Future of a National Treasure

Hearts Allwyn is a leading digital entertainment brand with a +£100m profile, dedicated to an ambitious journey of transformation and innovation to ensure The National Lottery remains a powerful force for good in the UK. We are on the lookout for talented individuals who think and act differently. If you're eager to join one of the fastest-growing Top 20 media agencies in the UK, where you can hone your skills, collaborate with top-tier talent from both Hearts and Allwyn, and be part of a once-in-a-lifetime transformation of a brand that's woven into the fabric of the nation, this could be the perfect opportunity for you!

About the Role

We are seeking a Senior Connections Planning Director to join our Strategy & Connections Planning team, working with Allwyn. In this pivotal role, you’ll be responsible for translating media strategies into actionable plans, defining channel roles, and optimising media budgets to deliver cohesive multi-channel campaigns that drive both brand and business success. Your mission will be to lead, inspire, and push the boundaries of media planning to achieve the best possible outcomes for our clients.

You’ll oversee the comprehensive planning across all media channels, working closely with the Client Experience team and collaborating with internal specialists to deliver top-tier, award-winning work. As a champion of planning within the agency, you will leverage Hearts’ proprietary planning processes and demonstrate expert use of our tools and systems. Building strong, collaborative relationships with senior media owners will be key, as will your ability to articulate a compelling point of view on media planning that elevates both you and the agency in the industry.

About You

This role is perfect for someone with a background in digital planning who’s ready to expand their expertise into broader, more strategic roles. You will bring proven experience in driving holistic digital media plans and possess a deep understanding of the media landscape, enabling you to identify and capitalise on client opportunities. Your expertise spans social, programmatic, and search platforms, and you excel at full funnel planning that can bridge online and offline channels. You are skilled at making complex topics accessible and making any piece of work you are involved with more interesting, exciting and powerful

if you’re ready to bring your passion for media planning to a dynamic and transformative team, we’d love to hear from you!

About the Agency:

Part of Omnicom Media Group (OMG UK), Hearts & Science are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

www.hearts-science.com

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. 

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In accordance with our policy on equal opportunities in employment, OMG UK does not discriminate either directly or indirectly because of race, sex, sexual orientation, transgender status, religion or belief, marital or civil partnership status, age, disability, or pregnancy and maternity. We request this information solely for the purposes of equal opportunities monitoring. Any information provided on this form is treated in a strictly confidential manner, and only used for statistical purposes. It will not be seen by anyone involved in the recruitment and selection process, and no identifying information will be shared or published. There is no obligation on you to disclose this information, and all applicants will be treated the same whether or not they provide this information. 

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