- 300M monthly active users; US$ 1.3 billion revenue & +37% Growth (FY 20)
- Part of Naspers’ Prosus, one of the biggest technology investors in the world.
- +30 countries. +20 Brands. Powered by +7500 employees representing 82 nationalities. That’s what’s on our plate at OLX Group. And that's why we need your help.
- Join Us. Shape your career with us
About the Job:
This role will lead brand marketing and brand strategy for OLX Autos - LATAM. In this role, you will be responsible for centralizing the implementation of brand strategy for OLX Autos while contributing to the overall financials of the org.
- Build OLX Autos brand from scratch to a market-leading used car brand
- Enable organic business growth in our omnichannel business
- Influence performance marketing outcomes
- Build an integrated OLX Autos brand experience for our consumers and dealers
- 360-degree customer experience includes Public Relations (PR), trade marketing, Point of purchase/sale marketing
- Globally align with group brand team
- Develop OLX brand strategy, promote brand growth and expansion, implement brand plans, and using a variety of data to drive volume and profitability.
- Drive growth – play a leading role in creating and managing a plan to achieve sustainable, profitable growth for OLX Autos
- Act as an innovation Catalyst, create breakthrough OLX Autos brand strategy, campaigns, etc. Experiment with new technology platforms, alternative media, new tools & techniques
- Drive consumer insights, competitive analysis, OLX Autos brand positioning, etc.
- Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue
- Determine and manage the annual marketing budget required to meet or exceed customer growth goals, incoming store traffic, and demand goals, and develop business cases to support the annual investments
- Design, set goals, implement, measure, and report performance of all marketing campaigns
- Lead all consumer and corporate communication - content, channel, timelines, etc.
- build all aspects of the marketing team
- Strong 10-15 years of brand marketing experience
- Focus on results & work back from the data
- Manage complexity
- Be accountable
- Collaborate to achieve outcomes
- Ability to think strategically and display thought leadership when engaging executives.
- Recent experience with a high-growth, the new-age company preferred
- Well-honed written, verbal, and creative communication skills, including the ability to translate insight into content, create slides and written presentations, and create overall communication plans.
About OLX Group:
OLX is the world’s leading classifieds platform in fast-growing markets. We’re available in more than 35 countries and in over 50 different languages. The platform makes it so easy to connect individuals to buy, sell or exchange used goods and services. Our mission is to make it super easy for people to buy and sell almost everything, boosting local economies.
Our technology is designed to help people trade almost anything in safe, smart, and convenient ways. We facilitate approximately 17 million exchanges every month, from cars and furniture to electronics and clothing. By encouraging reuse and recycling, we help reduce waste and give items second, third, or even fourth lives.
Powered by a team of 5,000 people, OLX Group operates from 35+ offices around the world.
OLX Group is a Naspers company, a global consumer internet group and one of the largest technology investors in the world. Around a fifth of the world’s population improve their daily lives by using the products and services from companies that Naspers operates and invests in.
Our D&I Statement
We are turning Diversity & Inclusion into our superpower and competitive advantage. We encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds, and experiences to consider applying for this role.
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