Job Title: Research & Program Manager
Location: Mumbai, India
A LITTLE BIT ABOUT THE ROLE:
As Research & Program Manager for YouTube Culture & Trends (CaTs) team in India, you will be researching breaking trends, identifying creators and driving work streams for one of the most culturally significant technology brands of our times in a dynamic and growing region.
You'll join the YouTube Culture and Trends team, which uses data to track trends and connect YouTube stories and content to users. This includes community-focused initiatives, and other projects built around popular content & creators across numerous verticals including entertainment, news, music, Shorts and more. You'll oversee research & communication around popular trends, channels and videos and develop calendar-based and breaking trend programming strategies. You'll leverage data and research to create positive, engaging user experiences on a daily basis and work with cross-functional teams to tell stories that bring context to what's happening on YouTube India. The role will require you to be immersed in the YouTube community and daily social media conversation.
The role is cross-functional and international - you’ll work with local, regional (APAC) and global YouTube product marketing managers as well as local XFN teams (e.g. partnerships, legal, comms, policy).
WHAT YOU WILL BE DOING:
Responsibilities:
- Content research of breaking trends, formats, creators and Shorts on YouTube, using internal dashboards and available tools (no prior training required) to identify & publish new moonshot opportunities for trends research in India.
- Reviewing content playlists & editorial curation for safety, comprehension, user relevance and engagement.
- Analysis & review of weekly research produced by Culture & Trends extended vendor team including feedback for lead generation, reviewing drafts, and guiding research vendor team towards new editorial stories that capture the YouTube zeitgeist.
- Program and workstream management of priority workstreams for Culture & Trends team which include identifying, commissioning and shortlisting research for different cross-functional audiences and programs.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:
Minimum qualifications:
(All skills, both technical and soft, required to be successful in the role)
- Bachelor's degree or equivalent practical experience in editorial/content publishing/journalism.
- 9+ years of overall experience.
- 5-7+ years of experience telling stories related to web content, pop culture, technology or news.
- Fluent (written & spoken) English and spoken (Hindi and 1 regional language (Tamil/Telugu) preferred).
- Passion for the web video/YouTube ecosystem and digital video culture
Preferred Qualifications:
- Prior experience in media/big tech/news publishing
- Experience working as a journalist for a medium-to-large editorial brand.
- Experience working in breaking news environments.
- Ability to effectively operate in a fast-paced environment and work on multiple projects simultaneously within a constantly evolving context.
- Excellent written and verbal communication skills.
- Ability to collaborate with partners and other cross-functional teams.
- Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle multiple projects in parallel.
- Strong leadership, influencing and communication skills, with demonstrated talent at building and managing strong collaborative partnerships with third party agencies and cross-functional teams.
- Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
- Ability to operate and find answers/develop solutions in ambiguity and in a very fast paced environment.
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A LITTLE BIT ABOUT US:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
OUR VALUES AND HOW TO LIVE THEM:
Ambition – you look for opportunities to deliver greater value to those around you.
Imagination – you identify a range of solutions to problems.
Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration – you lead by example and encourage others to do the same.
Learning – you have excellent listening skills that helps you to learn from our clients and those around you.
Results – you accept responsibility for your actions.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
