JOB TITLE: Field Marketing Manager
LOCATION: Delhi, India
A LITTLE BIT ABOUT THE ROLE:
Google Cloud helps millions of employees and organizations empower their employees, serve their customers, and build what’s next for their business — all with technology built in the cloud. The Google Cloud Marketing team is responsible for raising awareness and interest about Google Cloud among developers, start-ups and enterprises, while assisting our audience through a seamless customer journey, from interest to discovery, trial, commitment and advocacy, fueling market share growth.
As the India Field Marketing Manager for Security and Public Sector, you are a fully dedicated marketing leader, leading our India Go-to-Market strategy and operations, shaping the future of our Security and Public Sector solutions that are part of Google Cloud, and be part of an entrepreneurial team in a rapidly growing business. Based in our Delhi/Mumbai location, you will be driving awareness, new business acquisition and customer retention programs. You are a passionate and results-driven individual with experience in a software or other high-tech cloud B2B organization.
This role will involve developing strategy for our outreach programs, managing our events, building a large, loyal and engaged customer base and actively working with a direct sales team on scalable enterprise and start-up marketing programs and campaigns across multiple segments and channels.
WHAT YOU WILL BE DOING:
Responsibilities will include:
- Strategize, execute, rollout and optimize new customer acquisition campaigns and programs aligned to horizontal and vertical solutions including events, training programs (such as bootcamps and hackathons), outbound campaigns, external trade shows and customer stories.
- Strategize, execute, rollout and optimize campaigns to drive customer retention, product engagement, and retention including customer conferences, seminars, education and engagement tactics.
- Grow awareness, familiarity and perception for Google Cloud Security and Google Cloud in key local cities and markets amongst the CxO and Security Professionals in the region.
- Develop, socialize and get buy-in of the India’s marketing strategy and programs, working closely with India’s sales leadership teams.
- Work closely with the sales teams and Demand Management team and extended Google Cloud Marketing teams to drive opportunity and business growth.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:
Minimum qualifications:
- 8+ years of relevant B2B marketing or field marketing experience..
- Experience with Security, Public Sector and IT decision-maker audiences.
- Experience with managing digital campaigns for demand generations and web-based marketing and email programs.
Preferred qualifications:
- BA/BE/MBA Marketing degree or equivalent practical experience.
- Experience in planning and executing multiple, complex marketing programs; Project management skills including: managing agencies, vendors and global projects.
- Familiarity with CRM systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness.
- Ability to communicate with technical groups, and express complex concepts in a non-technical language.
- Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics.
- Excellent teamwork – organizing and managing with multiple stake-holders and contributing groups.
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A LITTLE BIT ABOUT US:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
OUR VALUES AND HOW TO LIVE THEM:
Ambition – you look for opportunities to deliver greater value to those around you.
Imagination – you identify a range of solutions to problems.
Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration – you lead by example and encourage others to do the same.
Learning – you have excellent listening skills that helps you to learn from our clients and those around you.
Results – you accept responsibility for your actions.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
