Job Title: Brand Lead
Location: Mumbai, India
A LITTLE BIT ABOUT THE ROLE:
As a Brand Lead, you'll play a pivotal role in creatively managing two prominent beauty brands. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, influencers, performance marketing, E-commerce, D2C, and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a creative vision, collaborative spirit, an adeptness in working with diverse stakeholders, and an unwavering focus on the bigger picture.
WHAT YOU WILL BE DOING (Role Responsibilities):
- Lead an integrated team, providing guidance and management.
- Drive constant experimentation and content innovation to identify breakthrough ideas.
- Develop brand and cultural narratives to establish a compelling brand identity.
- Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.
- Execute go-to-market plans and campaigns, keeping abreast of the latest trends.
- Align content strategies with stakeholders for a unified approach.
- Oversee influencer content planning, ensuring seamless integration into owned and earned media plans.
- Approve content plans, creative layouts, monthly narratives, and assets.
- Monitor and approve all asset production briefs and creative outputs.
- Lead all aspects of content creation, from content creator selection to on-site shoots and asset production.
- Establish KPIs and objectives, providing regular measurement reporting.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE (Required Exp, Soft & hard skills):
Knowledge & Skills Required:
- Minimum 7 to 10 years of content management and strategy experience, ideally in top-tier agencies, with a robust digital background.
- Demonstrated proficiency in handling Beauty brands.
- Proven experience managing teams of at least 8 members in previous roles.
- Innate creativity with a clear strategic vision and strong attention to detail.
- Exceptional influencing skills and adept at creative problem-solving.
- Excellent planning, organization, and stakeholder management skills.
- Proficiency in managing workflow, prioritizing tasks, and maximizing productivity.
- Seasoned creator with a track record of seeing projects through from concept to completion.
- Highly creative with a strong ability to generate ideas and contribute practically to studio output.
Personal attributes:
- Self-motivated and capable of working with minimal supervision.
- Collaborative team player, open-minded, and devoid of political inclinations.
- Proven ability to lead and inspire creative teams effectively.
- Excellent communication and interpersonal skills across all levels of the organization.
- Discretion in handling confidential and personal information.
- Driven, proactive, and enthusiastic team player.
In this dynamic role, you'll be at the forefront of shaping and elevating the brand narrative for these beauty brands, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands.
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A LITTLE BIT ABOUT US:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
OUR VALUES AND HOW TO LIVE THEM:
Ambition – you look for opportunities to deliver greater value to those around you.
Imagination – you identify a range of solutions to problems.
Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration – you lead by example and encourage others to do the same.
Learning – you have excellent listening skills that helps you to learn from our clients and those around you.
Results – you accept responsibility for your actions.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
