Job Title: Brand Lead (Copy + Content)

Location: Mumbai, India

 

A LITTLE BIT ABOUT THE ROLE:

  • In this role, you will need creative vision, collaboration skills, the ability to understand & work with varied stakeholders and the ability to always see & focus on the big picture.
  • As the Brand Head Lead you will own the Editorial and Content strategy for brand & lead innovative & best in class content strategy. You will work in close collaboration with internal cross functional teams, external partners, and agencies to identify content trends and drive adoption for the same among the Indian creator
  • You will be responsible for executing the editorial planning and publishing strategies, delivering best in class community engagement & will bring to life go-to-market plans for shorts content across owned & operated channels, social, influencer, visual events, and paid This role will also require you to look at bold and exciting ways to activate influencers and events on social. You will have a good understanding of content needs for social platforms, and know what assets work best and where.
  • To thrive in this position - you love working in the area where creative ideation meets execution excellence. Being an awesome leader and teammate, you easily communicate with your team and other partners, including your colleagues across functions.

 

WHAT YOU WILL BE DOING:

  • Team leadership and line management of a social team spread across the region.
  • Constant experimentation and content innovation by identifying break through content
  • Lead the development of brand and cultural narratives.
  • Work with internal and external partners to identify content ideas as well as drive Shorts adoption
  • Execute go-to-market plans and campaigns for latest trends
  • Liaise with stakeholders to align strategy and content plans
  • Lead influencer content planning with PR agencies / internal influencer resources to ensure integration into owned and earned media plans.
  • Approve all content plans, creative lay-downs for channels, monthly narratives and assets
  • Approve of all asset production briefs and monitor creative assets
  • Leadership of all content creation: content creator selection, on-site shoots, asset production
  • Responsible for KPI/ objectives setting and measurement reporting

 

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE

Knowledge & Skills Required:

  • A minimum of 7+ years in content management & strategy across top-level agencies, with a strong Digital background.
  • Must have had a team of at least 4 people reporting into you in the past.
  • Innovative & creative with a clear vision while being detail oriented.
  • Ability to influence key stakeholders & creative problem solving.
  • Excellent planning & organisation skills with the ability to proactively organise and influence stakeholders and build strong and effective working relationships.
  • The ability to effectively manage people through leadership and mentoring.
  • The ability to manage and filter workflow as well as organise and prioritise workloads to maximise productivity.
  • An experienced and passionate creator.
  • Proven track record of projects from concept stage to completion.
  • Highly creative with the ability to generate ideas and practically contribute to studio output.

Personal attributes:

  • Self-motivated, working with little supervision.
  • Collaborative team player, open minded – nonpolitical.
  • Proven ability to effectively lead creative teams.
  • Proven ability to communicate and liaise with all levels in the business.
  • Discrete about all confidential and personal information.
  • Driven, proactive, helpful, and enthusiastic team player.

 

A LITTLE BIT ABOUT US:

OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.

OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.

 

OUR VALUES AND HOW TO LIVE THEM: 

Ambition – you look for opportunities to deliver greater value to those around you.  

Imagination – you identify a range of solutions to problems.

Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations. 

Inspiration – you lead by example and encourage others to do the same. 

Learning – you have excellent listening skills that helps you to learn from our clients and those around you.  

Results – you accept responsibility for your actions. 

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

 

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