Job Title: Marketing Specialist
Location: Gurgaon, India
A LITTLE BIT ABOUT THE ROLE:
This role is for B2B Marketing. Google works with customers/prospects (Digital Natives, Startups, Traditional Orgs, Conglomerates, SMB organizations), partners, personas (Csuite, ITDMs, Developers & IT Practitioners) to build mindshare and source demand for Google Platform [GCP] and Google Workspace [GWS]. Our singular goal is to source demand measured as pipeline generated in US$ and qualified sales opportunities [QSOs] against investments made [RoI]
This role requires the candidate to work closely with multiple teams & stakeholders (internal, external, agencies, vendors, partners)to conceptualize and build plans, plot and track execution, monitor investments, and ensure delivery against goals through successful tagging of campaigns in internal CRM systems.
The role relies on the ability of the candidate to manage vendor relationships, be adept at planning and execution of marketing activities [F2F events, social / digital campaigns, virtual events, customer references, nurture programs, customer engagements], and drive operational excellence, with zero tolerance for non-compliance and the highest regard for credibility and details.
Currently the candidate will be required to work remotely from home and come to office on a need-basis. Should this change in the future, as per Google’s policies, the candidate needs to be comfortable coming to office as needed.
WHAT YOU WILL BE DOING:
(Role Responsibilities)
- Manage programs/ marketing campaigns and help plan and execute the marketing activities
- Develop and land persona based approach targeted at CXOs/ITDMs and the Developer ecosystem
- Support & execute the country marketing plans in alignment with country GTM
- Interlock plans with target accounts, personas, vendors, activities, content and speakers
- Track and monitor plans, investments, pipeline, QSOs, campaign metrics, campaign closure
- Ensure adherence to Google brand guidelines across all efforts
- Contribute to ad-hoc requests such as PR and customer references as needed
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:
(Required Soft & hard skills)
In terms of hard skills, the candidate needs to have solid experience in conceptualizing and driving marketing activities as mentioned above, as well as be very comfortable with data analysis and building reports in Google Sheets, Google Docs, Google Slides.
We’re looking for someone who can drive accountability with strong self-motivated operational excellence and the highest levels of integrity and eye for details.
In terms of soft skills, the candidate will need to be adept in managing a range of marketing activities with varied levels of capabilities, multiple stakeholders, as well as be an effective communicator in written and spoken form. She/he will be required to evaluate and work with a spectrum of vendors, helping our internal marketing team to make informed decisions. She/he will need to be a quick learner
4+years of experience in B2B marketing, tech industry exposure and hands-on marketing experience is a must; experience to technologies is an advantage
She/he must live by Google’s values of respecting the opportunity, respecting the user and respecting each other
Minimum Qualifications:
- BA/BE/MBA marketing with minimum 4 years of relevant experience
- Some enterprise marketing and multi-channel marketing experience
Preferred Qualifications:
- Some agency experience is preferred
- Agency and Client-side experience
A LITTLE BIT ABOUT US:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
OUR VALUES AND HOW TO LIVE THEM:
Ambition – you look for opportunities to deliver greater value to those around you.
Imagination – you identify a range of solutions to problems.
Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration – you lead by example and encourage others to do the same.
Learning – you have excellent listening skills that helps you to learn from our clients and those around you.
Results – you accept responsibility for your actions.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
