Role: Social Media Planner & Buyer - FTC 

Location: Prague, Czech Republic 

 

ROLE MISSION

We are looking for an experienced Social Media Planner/Buyer who plans; buys; manages PO's, budget and reports; measures and analyses across all social media for all eleven European markets. They will also be responsible for the overarching strategy of creative, content & deployment. 

 

ABOUT THE TEAM YOU WILL BE JOINING

Our digital content agency sits at the heart of the brands we service, with the focus of producing digital campaigns that are locally and culturally relevant and engaging. The agency is set up to look after three brands of a global beer and spirits company, touching eleven markets in Europe, including the UK and Ireland.     

We are a small core team working across retained and ad-hoc client projects, with the backing and leverage of a much larger global network. Our key focus areas for this account are community management, content adaptation/localisation, paid media and content creation.   

 

 

WHAT YOU WILL BE DOING IN YOUR ROLE

  • Work in collaboration with brand strategy, creative and brand teams to deliver best-in-class performance campaigns  
  • Building campaign plans that identify platforms and audiences that align with client briefs, allocate budgets in line with these and deliver against client objectives  
  • Performing in a client-facing role, one that requires plans, trends and results to be delivered in a clear and insightful manner that all stakeholders can relate to  
  • Be responsible for end-to-end process of campaign delivery from set-up to full campaign management, optimisations, reporting in addition to the insights and actions that progress campaigns  
  • Lead marketing automation efforts to run campaigns efficiently and improve ROI  
  • Conceptualise structured A/B tests and perform analysis to identify levers impacting channel performance such as audiences, formats/creatives and bid strategies  
  • Ensure all media plans uphold global media standards, creating effective media plans without sacrificing the creative  
  • Create frameworks for keywords, targeting, ad copy, visual assets and other variables to improve the performance of campaigns  
  • Working with client web teams in the setting up and implementation of campaign tracking solutions  
  • Make regular recommendations based on best practices, trends, and performance  
  • Create paid media measurement frameworks, benchmarks and KPIs  
  • Assist in the utilisation of marketing technologies to help the brands to create dashboards for campaigns, analyse performance reports, identify learnings and report back to the in-house creative team  
  • Stay up to date with the latest industry innovations and ad technology and be the first to test relevant tools and ad formats  
  • Support ad hoc marketing projects such as marketing attribution, geo-split testing, marketing tech tool evaluation, automation and business intelligence  
  • Act as an ambassador for data and performance across the group, showcasing the value it can add to creative, content and experiences. 
  • Foster collaboration across our global network of data and performance practitioners, embedding best practice, continued learning and development  

 

 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

  • 5+  years of relevant experience in paid social (Facebook & Instagram a must, but additional platforms also preferred)  
  • Experience of Google Analytics preferred  
  • Comfortable working in a fast-paced, changing environments  
  • Collaborative team player, open-minded  
  • Strong analytical and quantitative skills that enable to use data to develop, validate and measure marketing campaigns  
  • Self-starter and proactive in channel growing and meeting targets / KPIs  
  • A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation  
  • Solid understanding of the digital marketing landscape  
  • Self-motivated – demonstrates tenacity, resilience, strives to deliver results  

 

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

 

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

 

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

 

 

 

talent@oliver.agency

Follow us on  Instagram: @oliver.talent

Job ID: 4952

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

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