ABOUT US
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.
OUR TEAM
At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.
To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.
WHAT YOU’LL NEED
Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.
THE ROLE
The Senior Manager, Consumer insights will establish and advance the consumer insights function at Olipop providing thought leadership, market intelligence and breakthrough insights that lead to business impact. As the voice of the consumer, this individual will create a culture of consumer obsession by building a consumer learning agenda that informs consumer targeting, positioning, creative campaigns, new products and strategic planning. Working individually or in partnership with category insights, the Senior Manager will use foresight, data and insights to drive short-term results and diagnose future opportunities to rapidly expand our presence in the soda category.
RESPONSIBILITIES:
- Identify and lead strategic initiatives that support business goals through data and insights, such as creative & packaging testing, marketing mix modeling and innovation opportunity assessment.
- Manage vendors throughout project execution including design, data collection, analysis, and reporting, translating the “what” into “so what’s” that lead to actionable insights.
- Work with the broader marketing team and agency partners to ensure consumer insights are brought to life in briefs, creative development and throughout all communications.
- Lead the design and application of innovation solutions in areas such as attribution, media mix modeling, media spend planning, incrementality and customer lifetime value assessment.
- Monitor and track progress on KPI’s such as brand health, household penetration, competitive performance and campaign performance.
- Lead yearly brand situation assessment in partnership with internal and external stakeholders to guide brand strategy and long-range planning.
- Manage the consumer insights budget using clear criteria to evaluate the business need and impact of projects.
- Work with business partners to continuously identify and explain business drivers, competitive challenges and forward-looking opportunities for growth.
- Foster a culture of data-driven decision making within the marketing team, collaborating to align marketing objectives with the data, insights and key metrics to inform optimizations and success.
REQUIREMENTS:
- 7-8 years of market research experience with budget responsibility in a CPG company; beverage experience a plus.
- Proficiency in syndicated and custom data sets (Numerator, SPINS, Nielsen, IRI, etc.).
- Experience in selecting research vendors, designing research studies and trying new methodologies to expand learning capabilities.
- Balance of leading qualitative and quantitative research inclusive of budget, timelines and deliverables.
- Business owner vs researcher mindset with an ability to influence business decision-making.
- Strong foundation in measuring marketing performance across paid, earned and owned media.
- Ability to effectively communicate complex data and insights to both technical and non-technical stakeholders, including senior leadership.
- An entrepreneurial mindset with willingness to challenge the need for learning and have the courage to decide and go where warranted.
REPORTS TO:
VP of Brand Marketing
COMPENSATION:
$130,000-$135,000 base salary + bonus
We are proud to be an Equal Opportunity/Affirmative Action Employer. Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
