OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible.  OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals, and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading-edge health benefits to mainstream consumers.


At Olipop our values lead the way we create our products, engage with each other, and interact with our community. While we’re invested in our product, we’re equally invested in personal development. We’re tightly knit, we’re genuine and we’re always pushing the envelope to do a better job than we did the day before. Our team is also fully remote, requiring us to be resourceful, creative and collaborative to support our fast-moving business.

To best serve our diverse community of customers, we also seek to recruit and include people with a diversity of abilities, backgrounds, and cultures.


Working at a start-up can be as much a personal journey as it is a professional one. To succeed at a company like Olipop, you must be comfortable with failing, learning, and adapting. You need to be curious, optimistic, and able to find a way when it seems impossible. You must be confident enough to express your ideas but humble and open to learning from your experiences and from others. If this is the approach you take to life, then we’d love to hear from you.


OLIPOP is searching for a VP of Category Management & Business Insights to join our team and drive high impact in category management, business insights, & shopper insights. This position focuses on building and growing our current data and analytics functions & team while evaluating performance to support the sales, commercial strategy, & leadership teams in identifying trends, celebrating success and exposing areas of opportunity.

In this role, you’ll be the functional leader of the Category Management & Business Insights team. It will be critical that your leadership style is aligned with our company values and you’re able to motivate, grow, challenge, and inspire future leaders in this industry. If you’re an impactful leader that is looking for a fast paced environment, an opportunity for personal growth and responsibility, and enjoy having fun along the way, then this is a role you’ll thrive in! 


  • Build a best in class category management and business insights team for the fastest growing beverage category in the country
  • Understand the importance and skills that are needed to build a high performing, cross-functional, and growth mindset team that will be critical for the continued success of the OLIPOP brand and the category we lead.
  • Develop & own our current category & insights strategies to drive sales growth and increase market share across the business such as, but not limited to: category management, space planning & optimization, selling stories, key account support in both large and small format channels of business, retailer insights & optimizations, business insights, distribution insights, shopper insights, etc. 
  • Develop & own the fact based narratives and stories we share with our retailer partners through selling cycles, formal category reviews, business reviews, and pre-post reset optimization conversations.
  • Develop, own, and adapt our current category and business insights toolbox of reports & dashboards to enable both our key account teams & field execution teams to succeed within their roles & functions.
  • Collaborate with the commercial planning & RGM team on innovation, revenue optimization, & strategic initiatives that are tied back to the syndicated and shopper data your team owns and manages.
  • Collaborate with the customer & shopper marketing teams on space planning, merchandising, & shopper insights to inform our look of success across our retail partners and key channels of business.
  • Collaborate with our marketing & brand team on understanding retail impact across top of funnel & bottom of funnel initiatives that are aiding the growth of the business.


  • 10+ years in the consumer packaged goods industry experience within an insights function or role; beverage experience a plus.
  • 6+ years being a people manager with impactful leadership experience.
  • Deeply passionate about OLIPOP, and inspired by what we represent. Has the desire and hunger to make an impact.
  • Obsession for understanding sales trends. Lives, breathes and dreams about how to better translate data to tell stories, drive teams, & provide strategic guidance for our teams.
  • Enthusiastic and comfortable working in an early stage company. Ability to think rapidly in a growing and changing environment.
  • Ability to be a leader, a teacher, & a willingness to get your hands on critical projects and strategic initiatives for the business.
  • Must be a highly adaptable strategic thinker that is willing to be curious and a creative problem solver.
  • Extensive experience in understanding consumer needs and the retail environment.
  • Advanced proficiency in Microsoft Excel, including capabilities in data manipulation, cleaning, and formatting techniques such as VLOOKUPs, pivot tables, and other formula-based operations. Demonstrated experience in not only utilizing but also designing and building complex dashboards, analytical tools, and reporting mechanisms to effectively communicate insights and drive strategic decision-making.
  • You’re able to know when to delegate, know when to coach, & know when to jump in.
  • Strong ability to connect the dots from data to building a comprehensive narrative to grow our brand and business.
  • A thorough understanding of both syndicated and consumer panel data as well as the provider's platforms/portals (IRI/Circana, SPINS, NielsenIQ, Numerator...etc.).
  • Ability to draw conclusions from large amounts of data and summarize findings in a concise manner and in a compelling way.
  • An acute attention to detail, but not to the point of being inflexible, and the ability to produce accurate work quickly & efficiently.
  • Ability to take initiative and work autonomously – you can run with something from beginning to end.
  • Works well with ambiguity and asks the right questions to get at the solution.
  • Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication and presentation skills. 
  • Proficient in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and Zoom preferred.



$220,000-$240,000 base salary + bonus

We are proud to be an Equal Opportunity/Affirmative Action Employer.  Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.