Key responsibilities:
- Responsible for the traffic growth of the local market , develop big media/new paid ads channels/agencies according to the company's strategic goals;
- Design and implement paid strategies according to the local market landscape and needs;
- Keep abreast of the user experience of the local market, create feedback loops to improve user experience and drive conversion rate continuously;
- Measure and analyse campaign performance, customer journey and behaviour;
- Objectively determine the ROI of the paid advertising channel and generate reports to showcase the user acquisition performance by various channels;
- Actively participate in conferences and events to stay close and ahead of current market trends; identify potential business, collaboration opportunities.

Key requirements:
- Good experience with media buying from performance marketing agency, fintech or financial industry;
- Experience handling different local markets is a plus; - Good command of the English language; Mandarin will be a plus;
- Strong network within the Crypto & Blockchain space,resources of agencies/community/kol/influcer is a plus;
- Proven track record in paid ads / performance marketing;
- Comes with a positive attitude, great interpersonal and communication skills, strong logical thinking and result-oriented mindset.

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