Senior Social Strategist

Overview

An integral part of our SL&E team, the Senior Social Strategist will lead our SL&E JSK OU social media efforts for our beverage account from the development to overseeing the execution of the social media strategies. A creative thinker with a deep understanding of social media platforms, trends, analytics and audiences.

Key Accountability

• Lead development of social experience framework, outlining the consumer journey along with measurable metrics that matter for campaign or charter
• Be abreast and up to date with social media trends, platform developments, algorithm changes, best practices, and spot opportunity for test and learn pilots or on campaign implementation
• Develop and maintain relations with social platform representatives and stay informed about platform updates
• Collaborate with cross functional teams – IMX, StudioX, E2EE, O2O etc to ensure that social media strategies are integrated into broader marketing campaigns and expandable on social
• Lead brand strategy decks and collaborate with local market strategists on development right up to content pillars, topics and calendar
• Be able to identify approach to grow social media communities through engagement strategies or tactics, community engagement, addressing consumer inquiries.
• Offer approaches or messaging solutions to any potential crisis situation
• Work closely with Intelligence team across OUs to form OU level strategy and approach, including improvement on reporting analysis and learnings – actionable insights, optimized strategies, and campaign performance to stakeholders
• Collaborate with design and content teams to create visually appealing and shareable content
• Playbook development across social best practices, from community engagement to content creation across OU level
• Distill global charters and provide POV if any localization required to JSK OU or by market, and define the approach
• Be able to approach Strategy delivery from macro level (OU wide) and distill it to local nuances by market in all the above responsibilities and tasks
• Mentor and guide local market strategists, providing guidance and support in their professional development and quality of delivery output
• Lead and develop written submission for awards as/when required, and oversee case video production to ensure high chances of succes

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience)
• 8+ years of proven experience as a social media strategist or a similar role, with track record of successful social campaigns
• In-depth knowledge of various social media platforms, its functionalities, best practices
• Strong analytical skill and the ability to interpret metrics to optimize strategies
• Exceptional writing and editing skills, with a keen eye for detail and grammar (useful for awards)
• Creative thinking and strong eye for visual design
• Familiarity with social media analytics tools and the ability to interpret data to improve campaign performance or areas within social media
• Ability to work in a fast paced environment, managing multi-project across multi-market simultaneously
• Leadership skills and the ability to collaborate effectively with cross-functional teams
• Has prior experience on crisis management and customer service is a plus
• Business - Native level both in Japanese and English

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