Your Mission
OfferZen is looking for a dynamic Lead Performance Marketer to join our Growth Marketing team. As a pivotal player in our marketing strategy and execution, your role combines the expertise of a Senior PPC Specialist with the strategic vision of an Affiliate Marketer, enhanced by a strong acumen in business intelligence and data analysis. Your mission is to drive high-quality B2B and B2C acquisition through paid channels, optimise our affiliate marketing function, and oversee the efficiency of our job board postings and analysis systems across all channels. You will be a key contributor to our performance marketing strategy, ensuring that every rand spent maximises ROI and contributes to the growth of the OfferZen marketplace in African and European regions.
Key Responsibilities
- Strategy & Execution: Collaborate with the Performance Marketing Team Manager to develop and execute a comprehensive performance marketing strategy that encompasses PPC, affiliate marketing, and job board activations, ensuring alignment with business goals
- Data Analysis & Business Intelligence: Utilise data analysis and business intelligence tools to provide deep insights into campaign performance, market trends, and customer behaviour. Make informed decisions based on data-driven insights to optimise marketing spend and campaign performance.
- Monitor and analyse key performance metrics, such as impression/reach, CTR, clicks, conversions and revenue generated from all performance marketing efforts
- Combine insights from paid platforms and other tools, such as Google Analytics, Hubspot and Looker, to uncover insights about campaign performance and user behaviour to improve channel strategy.
- Affiliate & Job Board Management: Build, maintain, and optimise our affiliate marketing function and job board partnerships. Ensure that all contracts are up-to-date and performance metrics are accurately tracked and analysed for continuous improvement.
- Identify and launch new job board partners to expand our job board network; nurture relationships with job board partners
- Continuously test and optimise job boards to improve click-through rates
- Automate the job board function where possible to improve team efficiency
- Cross-Channel Optimisation: Oversee and optimise all performance marketing channels, including LinkedIn, Google, Facebook/IG, Reddit, job boards, and affiliate networks, ensuring cohesive and integrated marketing efforts.
- Stakeholder Collaboration: Work closely with internal teams (Content, Product Marketing, Data, Analytics, Design) and external partners to ensure efficient collaboration and visibility of campaign performance.
Background (Qualifications, Skills, Experience)
- Minimum 3+ years in performance marketing, including hands-on experience with PPC, affiliate marketing, and analytics
- Proven track record in developing and executing successful performance marketing strategies that drive acquisition and ROI.
- Strong expertise in data analysis, business intelligence tools, and performance metrics, with the ability to translate complex data into actionable insights. Intermediate Excel/Google sheets skills required.
- Excellent collaboration and communication skills, capable of collaborating effectively with stakeholders across various departments.
- Experience working in a global marketplace or other high-growth online business, with an understanding of regional nuances in European and African markets.
Qualities to Thrive at OfferZen
- Strategic Thinker: You possess a strategic mindset, able to see the big picture and align performance marketing initiatives with business objectives.
- Data-Driven: Your decisions are rooted in data and analytics, and you have a knack for uncovering insights that drive strategy and optimisation.
- Innovative: You are at the forefront of performance marketing trends and technologies, constantly seeking innovative ways to enhance efficiency and effectiveness, while staying on top of channel developments and updates.
- Collaborative: You thrive in a collaborative environment, valuing open communication and the collective success of the team.
- Results-Oriented: You are focused on delivering measurable results, demonstrating a strong commitment to achieving targets and driving growth.
- Continuous improvement: you take an active approach to continuously improving our processes, taking bold bets to move the needle, and spending time levelling up.
What it's like to work here
We love to do fun stuff together. We are focused on building a connected tribe and a sense of belonging. We value unique and diverse approaches and ensure we create opportunities to share and learn from each other. We have regular online events, show and tells and a book club as well as regional and annual off-site events.
We're dedicated to authenticity: We treat people as people, caring personally and speaking openly. We foster low-ego behaviour - we own our mistakes as well as our victories. We're never about blame. We're always about honesty, learning and continuous improvement. We ensure lots of transparency and visibility. From OKRs and strategy to analytics and company performance numbers, it's all available for you to see and understand.
We're passionate about learning and levelling up: Everyone at OfferZen strives for a growth mindset. We read books, listen to podcasts, share expertise obsessively, then take on hard challenges with smart guidance and support. When things go wrong, we look for the learning and how to improve.
We’re all about balance: We believe that maintaining a healthy balance between home and work is the key to feeling happier and more productive. We work fully remote and also offer 20 days of leave a year which are available to use from the time you start.
The OfferZen Story
OfferZen is on a mission to improve the experience of finding work for people involved in making software, from developers to designers and data scientists through the utilisation of our world class online recruitment marketplace. We do this by flipping the traditional recruitment model on its head and getting companies to reach out to candidates with upfront offers.
Over the last 6 years, we have managed to make a large dent in the South African online tech recruitment marketplace – and we're speeding up. We have a team of 150+ people with offices in both Cape Town and Amsterdam. At 6 years young, we're still in an exciting scale-up phase which allows us to develop new and exciting ideas, innovate our product, and think creatively about solving real problems.
