Octane AI is an all-remote and venture-backed startup seeking a Lifecycle Marketing Manager Interested in developing the future of ecommerce with us.

Octane AI is developing conversational AI technologies that reimagine online commerce. Publicly, Octane AI is the leading all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation for Shopify and Shopify Plus brands. Octane AI provides a unified platform for connecting, converting and retaining customers. Octane AI’s current and upcoming products democratize personalization and automation technologies previously only available to multi-billion dollar corporations. Some of our investors include General Catalyst, Boost VC and M Ventures.


The Role:

Ecommerce is exploding and so are we! Octane AI is looking for a customer-oriented, fast-paced, and analytical-yet-creative Lifecycle Marketing Manager to join our growing marketing team! Reporting to the VP of Marketing, you will lead efforts to create amazing campaigns and experiences to help drive prospects and customers through the funnel, from capturing and nurturing leads, to onboarding and retaining customers, and then turning them into vocal advocates or winning them back if ever they stray away. This is a highly collaborative role where you will have the opportunity to drive and influence the growth of our business in many ways!


Key Responsibilities:

  • Design and execute a robust, personalized, and effective lifecycle marketing strategy that educates, drives business results, and elicits love from customers (and prospects).
  • While you will begin with a primary focus on email, you will be working closely with the product, customer support and merchant growth teams to coordinate with their customer touchpoints, and in the future look for ways to power personalized journeys both on and off our properties.
  • Own our marketing automation tool (HubSpot) and ensure we are closely tracking and reporting on list health metrics, including growth & engagement, plus maintain compliance with global data regulations.
  • Drive continuous improvement through testing and iterating quickly across email KPIs including deliverability, open, click-to-open, conversion, and opt-out rates, and revenue
  • Partner closely with demand generation and marketing operations teammates to execute on segmented nurturing programs, lead scoring and handoff to sales for qualified leads and customers.
  • Your deep understanding of our product and the ecommerce industry will enable creative thinking that is rooted in customer empathy for how to identify behaviors and triggers that will allow for effective announcement, content, nurture, pre-churn, win back, and advocacy campaigns.
  • Beyond automation and triggers, your customer knowledge also powers your love for writing effective copy, tweaking templates, and providing guidance for our content team on what our audience needs in order to move to the next step in the funnel.
  • Stay curious, keep current on, and be the internal champion for trends, best practices, new tools, and innovation in your space.
  • Be ready to throw on other hats to help take advantage of new opportunities that arise - we are a small but growing team that works collaboratively to make sure all good ideas can see the light of day.


This could be a good fit if you:

  • Have roughly 4-8+ years of hands-on experience in email and lifecycle marketing, ideally in a fast-growing B2B SaaS organization.
  • Are a master of and can creatively push limits with your favorite marketing automation tool (we use HubSpot today).
  • Understand and appreciate the nuance involved in supporting both self-serve and sales-driven funnels simultaneously.
  • Are passionate about impacting the funnel from the top to the bottom, ultimately growing vocal customer advocacy and revenue.
  • Can think strategically, execute tactically, and work collaboratively to get buy-in across multiple groups.
  • Possess a balance of right and left brain prowess, and can marry metrics and insights to drive your decision-making and strategies.
  • Are excited to wake up each day to see the results of your work from yesterday.
  • Would be bored in an environment that was anything but blazing fast.
  • Are not afraid to think creatively to move the needle.
  • Don’t take yourself too seriously, and love to have fun while working hard.
  • Bonus points for experience in ecommerce, and the Shopify app store and ads ecosystem.



  • The ability to work from anywhere in the world. Our team works from New York, Portland, Barcelona, Austin, Canada, and more. Currently, we have team members in 12 different countries. As long as you can get the work done, we don't care where you are!
  • Excellent health benefits: company subsidized health, dental and vision insurance for US employees and health benefits for select countries.
  • Generous stock options.
  • 401(k) with company matching for US employees.
  • Flexible vacation policy, paid local holidays, parental leave, and sick leave.
  • Paid-paid vacation - we pay YOU $1,000 to take your first week-long vacation each year!
  • Professional development allowance of $2,000!
  • Annual home office allowance of $500 to start and $300 annually. We want your workspace to be your happy place.
  • $50 monthly wellness allowance.
  • Quarterly shopping allowance to support our customer stores.
  • Growth and leadership opportunities. We invest in the tools and training that will help your long-term career.
  • An amazing team of wonderfully driven and talented people.


Working at Octane AI

  • The happier we are, the stronger our team is. Being a remote company allows us to work with flexibility. Need to pick up a sick child from school, make that 4pm workout class or run a last-minute errand? Don’t worry, life happens, and we support you.
  • Your ideas are welcome. We empower everyone to share their ideas because the best ideas come from everywhere. From our new employees to co-founders, everyone has valuable experiences that help influence our product and team.
  • Asking questions is a sign of strength. Don't hesitate to ask for help if you feel stuck on a task or problem. Everyone needs a helping hand or fresh inspiration sometimes, and you’ll find that each one of your teammates is at your service.
  • Bureaucracy doesn’t bog us down. We want you to feel empowered to talk to anyone on the team--anytime. We are all equally special and important people with tons to contribute, and living this is what gives us a competitive edge.
  • We iterate quickly. Projects generally take days or weeks, not months. We have a collaborative environment where you can share a work-in-progress and get feedback quickly. We like to get our work into the hands of our customers and community as quickly as possible.
  • Non-work banter makes our work better. We genuinely like each other, largely because we really get to know each other. Real connections breed deeper trust and support. So go ahead, share about your weekend, spark that impromptu trivia game, and go wild trying a fast parrot emoji-inspired dance in the all-hands meeting. You being you makes us, us.


Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger.


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