Nova Labs is seeking an outstanding Director of Product Marketing with direct end-to-end expertise with hardware products or SAAS products to join our go-to-market team. The right candidate has a solid grasp of the principles of product marketing for technical products and can plan, lead, and execute programs and activities. This is a player/coach scoped role on a team of 3 PMM's with no direct people management responsibilities at this time.

Nova Labs is a startup, so the successful individual must adapt while providing a solid foundation for delivering content, managing deliverables, and using a combination of their intelligence, and expertise to help the team meet its goals.

In this role, you will:

  • Define, manage, and report on intended outcomes needed to move the business forward.
  • Gain a deep understanding of the target customers to identify needs and pain points through a combination of qualitative and quantitative research.
  • Work closely with product management to incorporate marketing considerations for features. 
  • Create strong, compelling, consistent messaging that resonates with the target audience.
  • Lead in the planning, coordination, and execution of product launches.
  • Develop consistent marketing content for use across deliverables including web sites, blogs, documentation, and others as needed.
  • Work with cross-functional marketing and comms teams to develop and execute programs to drive product demand.
  • Proactively help guide/mentor the Product Marketing Team in best practices and learnings from previous professional experiences.

Qualifications:

  • Must have expertise as a Sr PMM or Product Marketing leadership with hardware products or SAAS products end-to-end.
  • Minimum of 7 years experience in a Product Marketing role, mentoring the team.
  • Created product marketing assets (launch plans, messaging, positioning, sales enablement tools) to support product launches.
  • Familiarity across various marketing functions (demand gen, events, marketing ops and product/content marketing) and the entire marketing stack 
  • Strong self starter - comfortable/willing to wear multiple “hats” as needed
  • Able to quickly execute and iterate in an extremely fast-paced, high-growth environment
  • Able to work across physical and virtual team environments to gather input and ensure deliverables are completed on time
  • Strong analytic skills with a track record of delivering data driven recommendations.
  • Excellent communication skills – written and verbal coupled with conveying complex ideas and data across marketing channels
  • Highly organized, detail oriented, with high level of ethics and integrity
  • Innovative, motivated and high-energy team player
  • Comfortable with complex technology products and concepts required
  • BA/BS required

Compensation:

  • Total compensation structure at Nova Labs is base salary + equity.
  • Nova Labs is a remote-first company and takes a market-based approach to base salary pay.  
  • Pay may vary depending on your location. U.S. locations are categorized into tiers based on a cost of labor index for that geographic area.  For candidates outside of metro market areas, we use the state average.
  • The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions.
  • Total compensation structure at Nova Labs is base salary + private equity + perks/benefits
  • We target the 50th percentile of the pay scale for new hires.
  • The salary pay scale for the target level of experience across all locations for this role: 
    • Tier 1:  $184,000 - $248,000
    • Tier 2:  $165,600 - $223,200
    • Tier 3:  $156,400 - $210,800
    • Tier 4:  $147,200 - $198,400

Benefits:

  • We are a remote-first company
  • 100% company-paid health insurance premiums (medical, dental, and vision) for you and your dependents
  • Unlimited paid vacation and paid company holidays
  • Vacation stipend
  • Monthly wellness/gym, wifi, & mobile stipend
  • Annual hardware stipend
  • 401K plan

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