Nova Labs is the founding team behind the Helium Network, the world’s fastest-growing decentralized wireless network, now live in over 74,000+ cities and 182 countries.
Nova Labs was founded in 2013 by Napster Founder Shawn Fanning, Amir Haleem, and Sean Carey, with a mission to make it easier to build connected devices. The company has raised equity funding from some of the most prominent Venture Capital (VC) firms in the world including GV (formerly Google Ventures), Khosla Ventures, FirstMark Capital, Marc Benioff, MunichRe and others.
We’re seeking a Performance Marketing Lead to oversee all digital marketing programs for the Helium Mobile carrier service. In this role, you will plan, execute, and drive a number of different digital marketing components, such as content, email, mobile, social media, SEO, paid search, and more. In addition, this role will provide guidance to leaders/teams within each department and must understand the many different facets of digital media and the role they play in the digital marketing space.
In this role, you will:
Lead digital marketing strategy and campaigns for the carrier service to drive subscriber growth
Develop all digital marketing plans including SEO/SEM, email marketing, social, and online advertising campaigns
Create and execute ad trafficking campaigns across all modern platforms
Oversee the development of e-marketing content and exploration of sales channels
Collaborate with team members & provide guidance to the design and implementation of digital marketing campaigns
Analyze metrics while identifying opportunities to optimize performance such as CAC and RPU and report insights to leadership
5+ years of experience in a Digital Marketing role
Experience owning, developing, and managing all aspects of the company’s digital marketing campaigns.
Track record of scaling customer demands quickly
Demonstrated and developed strategies to drive online traffic to the company website/social media platforms/ad platforms
Expert level experience with paid search, PPC, and SEO strategies/campaigns.
Solid background in brand awareness and online presence through digital marketing projects and campaigns
Planning and executing digital marketing budgets
Expert knowledge of new technology trends as it relates to digital marketing
Total compensation structure at Nova Labs is base salary + private equity + perks/benefits
The salary pay scale for the target experience and target skill set for this role is $113k - $200k
We are a remote-first company
100% company-paid health insurance premiums (medical, dental, and vision) for you and your dependents