Head of Marketing

At Nirmata, our mission is to accelerate adoption of cloud native technologies for enterprises. We believe that software can radically transform the world and are building a solution to help enterprises deliver and operate mission critical software at scale. Nirmata is an enterprise-grade multi-cloud Kubernetes platform.

ABOUT THE JOB

As the Head of Marketing at Nirmata, you will lead the development and execution of our global marketing strategy, driving exponential growth through a strong product marketing foundation, data-driven content strategy, and scalable demand generation programs. You will serve as the subject matter expert in translating technical product capabilities into compelling business value, while owning end-to-end campaigns that nurture prospects into qualified leads. This role demands a hands-on leader who thrives in fast-paced environments, collaborates cross-functionally with Product, Customer Success, and Sales teams, and executes high-impact programs aligned with Nirmata’s financial and strategic goals.

RESPONSIBILITIES

• Scale the Marketing function, optimizing processes, tools, and team capabilities to support rapid growth.
• Own demand generation strategy, including planning, execution, and performance measurement across digital, content, and event channels.
• Develop product-centric messaging, positioning, and branding that differentiates Nirmata in the enterprise DevOps and cloud-native markets.
• Build and execute a comprehensive content strategy aligned with product launches, customer journeys, and SEO/SEM optimization.
• Lead end-to-end lead management, including scoring, nurturing, and conversion, leveraging marketing automation (e.g., HubSpot) to streamline workflows.
• Collaborate with Product team to create sales enablement assets, technical collateral, and customer success stories.
• Drive community engagement and adoption of open-source projects through targeted campaigns and partnerships.
• Organize webinars, industry events, and analyst relations to amplify brand visibility and thought leadership.
• Measure, analyze, and report on campaign ROI, pipeline impact, and funnel efficiency to stakeholders.
• Manage the marketing tech stack, ensuring integration with CRM and Sales workflows.

REQUIRED QUALIFICATIONS

• 7+ years in B2B product marketing, with a proven ability to craft messaging for enterprise software/cloud technologies.
• 5+ years in demand generation, including expertise in SaaS/Cloud marketing and multi-channel campaign execution.
• Strong background in content strategy development, including SEO/SEM, email marketing, and social media.
• Experience at early-to-mid-stage tech startups, with a focus on scaling marketing operations.
• Demonstrated success in marketing to Enterprise IT/DevOps/Platform leaders and technical buyers.
• Proficiency in marketing automation (HubSpot, Marketo, or similar) and CRM systems (e.g., Salesforce).
• Technical aptitude to translate complex DevOps/Security/cloud-native concepts into clear business benefits.
• Exceptional writing and storytelling skills, with a portfolio showcasing product-led content.
• Collaborative mindset with a track record of aligning Sales, Product, and Executive teams.
• Data-driven, results-oriented executor with expertise in campaign analytics and KPIs.
• Bachelor’s degree in Marketing, Business, or a related field.

PREFERRED QUALIFICATIONS

• Deep understanding of enterprise DevOps, Kubernetes, or cloud-native technologies.
• MBA or advanced degree in Marketing.
• Experience managing open-source community initiatives.

WHAT WE OFFER

• Opportunity to shape the marketing vision of a high-growth DevOps innovator.
• A collaborative, remote-first culture with a focus on innovation.
• Competitive compensation, equity, and benefits.

APPLY NOW if you’re a strategic product marketer with a passion for driving demand through content and campaigns in the DevOps ecosystem.

Benefits:

Comprehensive health coverage including medical, dental, and vision; Equity awards; Flexible time off; Remote - work anywhere; Home office setup assistance

ABOUT NIRMATA

Nirmata empowers organizations to innovate rapidly without compromising security or compliance. With Gartner forecasting that 99% of cloud security failures will result from misconfigurations by 2027, Nirmata's policy-as-code platform offers a proactive solution. Nirmata's highly customizable policies seamlessly integrate with your cloud-native environments, ensuring robust governance and security at scale. Trusted by top financial institutions and global enterprises—and with over 3.2 billion downloads of Kyverno, Nirmata's open source policy engine —Kyverno simplifies compliance, mitigates risk, and accelerates the enterprise journey to secure innovation.

Nirmata’s success is built on the diverse contributions of its employees. We're committed to an inclusive workplace where everyone's perspective is valued, and we do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status. All application information will be kept confidential in accordance with EEO guidelines.

Nirmata uses E-Verify for US-based roles, confirming work authorization after a job offer is accepted and the I-9 is completed. If E-Verify can't confirm authorization, we'll provide instructions on contacting DHS or SSA before any action is taken. See the Notice of Right to Work for details.

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