The Role:

As a Senior Web Analyst ,you will be a key senior team member responsible for everything related to Newsela’s web analytics projects. You will own the architecture, implementation, documentation, event tagging conventions, and event tagging specifications used to track and study user behavior across all our websites using Heap.io auto-capture as well as its custom events. You’ll partner with Product, Marketing, Engineering, Learning, and Data Systems teams to produce analysis and help formulate, standardize, and implement tracking requirements. You’ll also serve as a subject-matter expert on digital implementation and measurement as it relates to web analytics for all Newsela websites. You’ll lead the formulation of a sustainable and reusable framework for collecting, reporting, and analyzing digital behavior and web analytics data with the goal of improving user experience and increasing acquisition, conversion, engagement, and retention.

Why You'll Love This Role:

You will get to work with leaders across Newsela and help provide them with reliable insights using web analytics. Your web analytics data will capture teachers’ and students’ usage of Newsela products, and the insights you deliver will help drive decisions across the organization. You’ll be working alongside data analysts and data scientists who are investigating and answering strategic questions that will impact our product and marketing strategy. Ultimately, your work will drive meaningful enhancements to the learning and teaching experience for students and teachers across the U.S. and help improve the future of K-12 education.

Why We’ll Love You:

You have experience in building complex web analytics solutions and have demonstrated competency in architecting and implementing the analytical tools like Heap.io, Google Analytics, Adobe Analytics, Tag Management Systems, Javascript, DOM model, etc. You also have demonstrated competency writing tagging specifications, testing tagging, building custom reports, and analyzing data in a business context. You have the ability to manage simultaneous projects across a wide-range of activities and scope in a time-sensitive environment with a high-sense of urgency and accountability. You have solid organizational skills and high attention to detail, coupled with demonstrable ability to organize and manage projects within an unstructured environment and build new structures and processes as needed.

About Newsela:

One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child may have unique learning preferences, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.

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