Company Overview

With over 2 million developers worldwide, Netlify is leading the transition to modern Jamstack-based web development. By uniting the ecosystem of developer tools and technologies, Netlify makes it easier than ever to build, deploy, and scale web applications

We are excited to announce our most recent Series D fundraise of $105M led by Bessemer Venture Partners, with participation from our existing investors Andreessen Horowitz, BOND, EQT Ventures, Kleiner Perkins, Mango Capital and Menlo Ventures with an overall $2B valuation.

Though our team is growing fast, we’ve managed to stay tight-knit while welcoming newcomers to the fold. We hail from around the globe with diverse backgrounds, we’re ~40% woman or non-binary, and are composed of 29 different nationalities.

We aim to create a company culture of empowerment where the best idea can come from anywhere, as we believe that empowered and engaged team members do the best work. We strive to be thoughtful, caring, and collaborative in our work within and across teams. We’ll be giving you the tools you need to succeed and looking to you for suggestions for improvement—not just in your daily job, but in many other aspects of building a company.

The opportunity

We are seeking an energetic, creative, and data-driven social media strategist—a social media expert and content marketer to build, implement, and execute a world-class engagement strategy across all Netlify social media channels. You will be responsible for scaling Netlify’s social following and engagement. You will be the lead responsible for all organic social media content and KPIs with a focus on Twitter, LinkedIn, Facebook, and YouTube. 

In this role, you’ll define the brand social media strategy and goals with the Director of Communications and VP of Marketing. You’ll coordinate the social media content calendar to ensure thoughtful coordination of communications from various departments, incorporating consistent themes that support Netlify’s strategic plans and priorities. You’ll work cross-functionally to create, develop, and launch content and assets. You’re a creative thinker with a high bar for quality, capable of bringing new and unique ideas to help Netlify stand out in the market. You’re an expert in social media, with a strong ability to spot trends, analyze impact, and strategically grow share of voice.

What you’ll do

  • Be the social media expert within the company with a strong understanding of current best practices, channel features, utilization, strategy, social listening, and content optimization across all channels. 
  • Lead and evolve social media content strategy, execution, and measurement for our developer and business audiences across Netlify social media handles.
  • Write short-form content and maintain an editorial calendar to build excitement and engage our community, utilizing user-generated community content, marketing campaigns, and other brand activity.
  • Use Social Listening tools to understand brand engagement and health. Surface new opportunities and ideas to drive content creation and social marketing campaigns. Tools include Sprout, HubSpot, SEMrush, and may not be limited to those.
  • Collaborate and work with stakeholders from developer experience, marketing, support, and product to write and organize content, prioritizing key initiatives and campaigns into social media content. 
  • Help identify creative opportunities that push our brand forward and contribute to growing brand share of voice. 
  • On occasion, advise executive leadership and internal teams on social media presence and content development for our key initiatives.
  • Work alongside the growth marketing team to advise on and, on occasion, contribute to paid media strategies.  
  • Responsible for reporting and contributing to scaling the brand share of voice metrics. 
    • Design and execute social media reporting on key metrics, such as engagement, traffic, and influenced sales opportunities.
    • Share weekly performance reporting with key stakeholders.
  • Work cross-functionally to contribute and develop high-engagement campaigns from social content creation to designing engaging video assets for different channels. 
  • Engage with users on behalf of the company, showcasing the brand voice and tone. 
  • Test and measure impact of new social campaigns.

What we’re seeking

  • 4+ years of relevant experience in social media communications or community management, especially managing brand social accounts and content creation for technology brands.
  • Strength in social media program management, including ownership of a content calendar.
  • Attention to detail. A proficient proofreader and editor. 
  • A gifted storyteller and strategic thinker.
  • Proven experience creating and leveraging original content to drive authentic social engagement across multiple digital channels.
  • Ability to take data insights to drive content creation and campaigns.
  • Excitement to spread the Netlify voice in new, creative ways across social channels. 

Within 1 month, you’ll:

  • Learn about Netlify, including the technology platform, enterprise funnel, customer stories, and key value propositions.
  • Onboard and get acquainted with Netlify’s current social media channels and strategies.
  • Take over the execution of marketing social-related content already planned or in-flight.
  • Gain an understanding of the current marketing and content strategy. Analyze social media engagement and begin to chart our future social media opportunities.
  • Start building relationships with the teams you’ll be working with on a regular basis.
  • Begin a reporting framework and strategy to communicate impact and results to the greater organization.

Within 3 months, you’ll:

  • Help design, optimize and start executing the 2022 editorial social media calendar.
  • Deliver several pieces of social media content that have made a significant impact on the brand share of voice.
  • Deliver regular social media reporting, communicating impact and results to the greater organization. Use data insights to drive continued content strategies and campaigns.
  • Have developed a solid understanding of Netlify’s business and growth strategy.

Within 6 months, you’ll:

  • Drive social media content strategy and planning, writing, and executing on new ideas in lockstep with the marketing team and across the organization.
  • Contribute to our social content strategy and pipeline numbers in significant and meaningful ways.
  • Adjust and refine our social content strategy based on initial results and learnings.
  • At Netlify, we are a growing company that is constantly evolving so the timeline is intended to show you what you can expect from the role. Keep in mind we're always iterating, learning, and growing thus expect these guidelines to continue to evolve as we expand. We're excited for you to join us on the journey!

About Netlify

Of everything we've ever built at Netlify, we are most proud of our team.

We believe that empowered and engaged colleagues do their best work. We’ll be giving you the tools you need to succeed and looking to you for suggestions to improve not just in your daily job, but every aspect of building a company. As a distributed-first organization we want to make sure wherever our team is we find inventive ways to collaborate, debate, and learn from each other.

To learn a bit more about our team and who we are, make sure to visit our about page.

Applying

Not sure you meet 100% of our qualifications? Please apply anyway!

When applying please include: A resume or short listing of your job history & skills. (A link to a LinkedIn profile would be fine). A cover letter explaining why you would enjoy working in this role and why you’d like to work at Netlify would be great, though not required & will not impact your application. When we receive your application we’ll get back to you about the next steps.

Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. We believe that the unique contributions of all Netlifolks is the driver of our success. We are all responsible for bringing on people from all walks of life. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know.

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Netlify are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.