Natural Light Student Brand Manager

Epic stories. We all have them. And more often than not, wherever there’s an epic story, there’s Natty along for the ride. That’s because even the best times are just better with Natty. Natty Light is looking for well-rounded, fun-loving, high-quality human beings who know how to get sh*t done. As a Student Brand Manager, you’ll combine your life-of-the-party personality with your creativity to build brand love for Natural Light in unique ways across campus. This position will focus on all three brands from the Natty Family--Natural Light, Naturdays, and Natural Light Seltzer. You’ll bring the Natty brand to life on and around campus and build relationships in your market through fun and safe on campus promotions, social media, and samplings at key liquor and grocery stores.  

We’re looking for influential and well-connected students to implement these initiatives around select campuses during the 2021 Fall Semester. Candidates must be of legal drinking age and currently enrolled full-time, undergraduate students.

What We Offer: 

As a Student Brand Manager, you’ll have the opportunity to work with a team of peer SBMs around the country and act as the local expert for your campus while expanding your marketing, promotion, and event experience.

In addition, we offer:

  • Experience.  You will be empowered to own student-driven initiatives in your market for the always faithful Natural Light, Naturdays, and Natural Light Seltzers 
  • Opportunity. You will be part of a diverse and talented team tasked with representing a global brand, promoting an innovative product, and gaining exposure into a wide range of business operations within the Anheuser-Busch InBev organization including working directly with the Natural Light brand team.
  • Development. This role will enable you to develop your marketing, communication, and professional skills 

Who You Are:

  • A fun-loving leader who is responsible, influential and well-connected on and around campus
  • Not afraid to work independently while still staying up to date on all timelines 
  • Confident, outgoing, and excited to be the face of the Natural Light Brand on campus  
  • Knowledgeable about local trends and how to get Natural Light there in a fun and original way
  • Skilled in general marketing, promotions, and communication. 
  • Always striving to help make every moment fun and exciting for those around you

Key Responsibilities:

  • Work an average of 15 hours per week
  • Maintain proactive, consistent communication with Neato, the Natural Light brand team and your local Anheuser-Busch InBev contacts. This includes weekly status calls, emails, and WhatsApp messages with Neato
  • Student Brand Managers will build brand and product awareness through engaging social tactics on the following platforms: Instagram, TikTok, Facebook, Twitter & Snapchat
  • Identify relevant influential people and groups around campus to safely partner with on Natural Light branding initiatives
  • Act as the on-campus expert for your market
  • Store and transport activation materials and promotional items 

Requirements:

  • Legal Drinking Age (21+) undergraduate student 
  • Interest in marketing, event planning, sales or related field
  • Socially connected and influential on campus with the ability to leverage social media 
  • Knowledge and passion for the Natural Light brand and products
  • Deep understanding and involvement in campus culture
  • Previous event / Ambassador experience is preferred

This is a paid opportunity. We are seeking student Ambassadors at the following universities: UNC Chapel Hill, University of Alabama, Clemson, University of Wisconsin, Madison, University of Louisville, University of Kansas, University of Maryland, University of South Carolina

Neato will work with Anheuser-Busch to ensure all ambassadors are equipped with proper PPE and safety guidelines for samplings and other in person initiatives.

 

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