Account-Based Marketing Manager

Neara is a high-growth, venture-backed Series B, tech company headquartered in Sydney, Australia. We work with 75% of the utilities in Australia and New Zealand and are growing rapidly across the US and Europe. Our mission is to revolutionise the utilities industry by helping them future-proof their infrastructure and navigate the challenges of the clean energy transition. Our 3D digital network model enables utilities to simulate various scenarios and make informed decisions to protect their assets and communities.

We're in search of an Account-Based Marketing Manager to oversee the execution of and contribute to our ABM strategy. In this multifaceted role, you'll research target accounts, create customized campaign materials, devise strategies, execute campaigns, and deliver thorough reports. Collaborating closely with our Sales and cross-functional teams, you'll be instrumental in demand generation and achieving our revenue and pipeline objectives. This includes designing and implementing trigger campaigns to boost conversions and leveraging engagement trends for future content and campaigns.

What you will contribute to:

• Account-Based Marketing:
  
  • Working with our designer to build engaging, personalized ad creative 
  • Writing and proofreading (in partnership with agency) copy for ads, landing pages, and email sequences for target account campaigns 
  • Working closely with our Head of Product & Growth Marketing and agency to glean insights about target accounts influencing: strategy for further engagement, the definitions of buying committees across target accounts and 1:1 messaging at the account and individual stakeholder level. 
    
    
• Demand Generation
  • Designing and implementing trigger campaigns to maximize conversion across channels 
  • Continually evaluating engagement trends across broader brand campaigns and using them to inform future content and campaigns 
  • Continually assessing webpage performance to make and implement recommendations for how to optimize for conversion 
  • Identifying bottlenecks in our funnel and targeting tactics to remove them so we can progress warm prospects 
  • Identifying urgency drivers and reflecting this through company campaigns. 
  • Building automations based on behavioral and psychographic attributes 

What you will deliver:

• Warm, engaged prospects across our target accounts who are booking demos or requesting meetings and responding positively to sales outreach. 

Some attributes we highly regard:

• Experience in B2B marketing and experience executing multi-channel campaigns as part of a dedicated account-based marketing strategy. 
• You’ve spent much of your career marketing highly complex, technical products with a long sales cycle and > six-figure ACV to large, diverse buying committees. 
• You’re not afraid of rolling your sleeves up and doing some major digging to find the perfect insights we can use to effectively personalize campaigns that resonate deeply with our targets, and you understand how effective tailoring can make a world of difference in the success of your campaigns
• You have deep empathy for enterprise sales and the key challenges of navigating large, complex buying committees (direct enterprise sales experience is a plus)
• You appreciate the difference between “tried and true” and a blanket templated approach that fails to consider important nuances of specific accounts, industries and buying processes
• You're an expert-level user of Hubspot, Linkedin Ads, ZoomInfo, and other tools we may use like Sixth Sense, Clay or Mutiny 

Some of the benefits we have on offer:

• Competitive salary & Benefits
• Health, vision, dental insurance
• 401K program with matching program 
• Excellent PTO Offering 
• Flexible hours and working arrangements 
• The real benefit is working on a genuinely complex, innovative and industry leading product making a genuine difference in the world around us.