WHO WE ARE

NCSOFT is one of the leading gaming publishers in the world. At NCSOFT West, we manage the portfolio, initiatives and game services across the Americas, Europe, Australia and New Zealand. Together we operate many of the most successful and influential massively multiplayer online games in the industry, welcoming hundreds of millions of players daily into exciting living worlds for extraordinary adventures.

WHO YOU ARE 

The Senior Product Marketing Manager is the vision holder for the marketing and promotion of key, top-tier titles within the mobile portfolio. In this role, the successful candidate will be responsible for creating and executing cohesive, full lifecycle marketing strategies, working cross-functionally with both internal and external stakeholders, including Product & Studio, PR, Community, User Acquisition and other central teams

RESPONSIBILITIES:

  • Work cross-functionally with development, publishing and marketing teams to plan, execute and measure robust mobile marketing plans and go-to-market strategies, including pre-launch, launch and post-launch campaigns
  • Own title-specific ASO strategies, including regular reporting and optimization strategies for both the Appstore and Google Play
  • Conduct in-depth market and consumer research to develop overall market positioning, creative strategies, audience targeting and consumer segmentation
  • Generate detailed financial forecasts on an ongoing basis at the product level and conduct ROI analysis on marketing campaigns
  • Prepare and manage asset creation and coordination with internal and external Creative teams, including detailed creative briefs and in-depth quantitative and qualitative analysis for iterative design
  • Work with the UA team for ongoing campaign creative optimization, and to conduct regular A/B testing
  • Work with the Product Management team to identify product growth and insights to best influence the long-term product roadmap and LiveOps strategies
  • Prepare and execute detailed social media strategies that effectively leverage video, streaming, influencer and new platforms
  • Own optimization of the overall marketing funnel
  • Prepare ongoing reporting for senior management regarding marketing performance

REQUIREMENTS:

  • Bachelor's degree in Marketing or equivalent
  • 4+ years of mobile game product marketing experience
  • Previous experience managing multiple titles simultaneously
  • Strong project management skills
  • Previous experience in writing/proofing customer-facing copy
  • Proven experience conducting quantitative and qualitative analysis for user acquisition, particularly with advertising creative
  • Previous experience planning, executing and measuring top-tier influencer campaigns
  • Previous experience with storefront ASO and browser SEO
  • Previous experience developing and executing social campaign and messaging strategies on an ongoing basis
  • Previous experience in developing robust financial forecasting at the product level
  • Previous experience working with agencies and outsourced partners

PLUSES

  • MBA and/or direct post-graduate marketing education
  • Experience working both cross-functionally and cross-border; experience working with Asian developers a big plus
  • Experience working with AAA IP's
  • Launched at least 1 top 100 grossing title

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at NCSOFT are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.