NAC is Canada's largest recreational cannabis retailer. With 25 retail locations nationwide, NAC is the leader in secure, safe and responsible access to legal recreational cannabis in Canada. Through its Canada-wide network of Meta Cannabis Supply Co.™ and NewLeaf Cannabis™ recreational cannabis retail stores and National Access Cannabis Medical's cannabis clinics and pharmacy partnerships, NAC enables the public and registered patients to gain knowledgeable access to Canada's network of authorized Licensed Producers of cannabis. NAC is listed on the TSX Venture Exchange under the symbol (TSXV: META).
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Join a growing company and expanding industry! NAC is currently looking to hire a Digital Marketing Manager. Reporting to the Vice President of Marketing and operating from Toronto/Greater Toronto Area, the Digital Marketing Manager will play a key role in the design and implementation of our expansion strategy into the recreational cannabis business in Canada.
In partnership with senior management, you will define the long- and short-term strategy for the expansion with a primary focus on the planning and execution of digital marketing.
Planning and implementing various integrated digital marketing elements of our business, recreational cannabis retail
Determining digital marketing objectives and strategies to ensure organizational goals are met or exceeded
Planning and executing all activities related to integrated digital marketing on time and on budget, per the expansion strategy, including:
Web - Overseeing development for the corporate and recreational online sites
Media - Planning and implementing digital paid media campaigns
Content - Planning and implementing content and digital creative assets
CMS - Experience using Wordpress or Kentico (or similar) web content management systems
Social Media – Contributing to planning and execution of the NAC social media network. Including content planning, development and execution
Database & Newsletters – Planning and executing the e-newsletter database programs for recreational consumers, via content and database management
Content & Creative Asset Management - Planning all content and design for our recreational digital channels, working with agencies, graphic designers, videographers and photographers
SEO, Data Planning & Tracking, and Marketing Implementation - Working with internal team and agencies to plan, implement and manage social, search and mobile strategies that complement and enhance marketing plans
E-Commerce – Support and collaborate on the planning and implementation of e-commerce into digital platforms
Collaborate with the retail marketing team, merchandising team, and regional managers, to ensure national campaigns are fully integrated
Manage external agencies and vendors to support marketing and digital portfolios
Develop relationships and programs with key partners (Licensed Producers, brands and suppliers)
Provide inputs and insights into the organization’s expansion strategy, representing the digital marketing perspective
Develop Key Performance Indicators (KPIs) and report on progress periodically
Monitor, assess and evaluate digital marketing against goals
Ensure compliance with federal, provincial and municipal regulations, from a digital and online perspective
Perform other functions pertinent to the role as requested by the VP of Marketing
Minimum 5 years progressive leadership experience in digital marketing
Post-secondary degree in marketing, digital or a related field
Extensive experience in digital marketing
Proficient in use of email marketing platforms (such as Mailchimp)
Proficient in use of web content management systems (such as WordPress and/or Kentico)
Proficient in use of social media management tools (such as Hootsuite and/or Sprout Social, or other similar software)
Knowledge of the Cannabis industry (or similar regulated industry) is an asset
Experienced rapid growth in an entrepreneurial environment
Excellent and engaging communication skills
Project management skills with laser precision and attention to detail
Excellent judgment in decision-making, problem solving, and managing digital platforms and assets
Start-up mentality = ability to enjoy, absorb and tolerate a high degree of ambiguity, while working in a highly dynamic, ever-changing, fun environment
Passionate and enthusiastic to be part of the foundational team that will drive the new cannabis industry
Statement on Diversity & Inclusivity
National Access Cannabis (NAC) provides services in one of the most diverse countries in the world. The diversity of our communities takes many forms. It includes differences related to race, ethnicity, national origin, gender identity, gender expression and presentation, sexual orientation, religion, age, ability and socioeconomic status. We see diversity as an asset to our organization and communities and strive to be reflective of the communities that we serve. We commit ourselves to promoting better understanding and appreciation of our human diversity; a commitment which is best realized through our individual and collective effort.
NAC is professionally and personally committed to celebrating the rich diversity of people who work in our company, to those who live in our communities, and to those who access our services and resources. We believe that it is critical that our services empower freedom of thought and opinion in an environment of mutual respect. All of our activities and interactions are enriched by accepting each other as we are and by celebrating our uniqueness as well as our commonality. We are guided by the principle that celebrating diversity enriches and empowers the lives of all people.
National Access Cannabis welcomes and encourages applications from people with disabilities, as such reasonable accommodations are available upon request from a candidate with a disability, thus ensuring you can take part in all aspects of the recruitment and selection process. If as a qualified job applicant, you request an accommodation, National Access Cannabis will consult with you and provide reasonable accommodations according to your accessibility needs. If you wish to make a request, please provide a cover letter, when applying to this position.
The successful candidate to this role will be asked to complete a background screen, which may include criminal, credit, employment and/or educational checks. All offers of employment are conditional on the receipt of satisfactory results of any applicable check.
This is an evolving position as such, the job responsibilities and title may shift to reflect a change in requirements.
How to apply:
Unless otherwise stated, applications will only be considered from candidates eligible to work in Canada, without sponsorship.
If you are interested in this position and can clearly demonstrate that you meet the requirements defined in the job description, please put #chooseme on your resume and complete our online application form.
Message to Agencies
National Access Cannabis does not accept unsolicited telephone calls, referrals or resumes from any source other than directly from candidates. We will not consider unsolicited telephone calls, referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services and recruiting agencies. The submission of referrals or resumes by anyone other than a candidate directly to National Access Cannabis employees is not welcome. Unsolicited referrals and resumes sent to National Access Cannabis are deemed gratuitous, and the company will not be obligated or bound in any way to pay any referral or other fee if a person referred to us from a source other than a candidate is hired.
Notwithstanding the foregoing, resumes will be accepted from approved vendors who have written agreements in place with National Access Cannabis, and then only to the extent such agreement covers a specified position and, if required by such agreement, the submission of resumes by the vendor has been authorized in writing by National Access Cannabis for such specified position. Any resume submitted in the absence of a signed agreement will become the property of National Access Cannabis and no fee shall be due for any candidate that may be subsequently hired.