NAC is Canada's largest recreational cannabis retailer. With 25 retail locations nationwide, NAC is the leader in secure, safe and responsible access to legal recreational cannabis in Canada. Through its Canada-wide network of Meta Cannabis Supply Co.™ and NewLeaf Cannabis™ recreational cannabis retail stores and NAC Medical's cannabis clinics and pharmacy partnerships, NAC enables the public and registered patients to gain knowledgeable access to Canada's network of authorized Licensed Producers of cannabis. NAC is listed on the TSX Venture Exchange under the symbol (TSXV: META).
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Join a growing company and expanding industry! NAC is currently looking to hire a Social Media & Content Manager. Reporting to the VP of Marketing and operating from Toronto/Greater Toronto Area, the Social Media & Content Manager will play a key role in the design and implementation of our expansion strategy into the recreational cannabis business in Canada.
You will work with the marketing team to define the strategy for the expansion with a primary focus on the planning and execution of social media & content.
Planning and implementing various integrated social media & content elements of our business, recreational cannabis retail
Determining social media & content objectives and strategies
Planning and executing activities related to social media and content on time and on budget, per the expansion strategy, including:
Social Media - Planning and execution of the NAC recreational social media network including; community management and content planning. Our channels are Instagram, Facebook, Twitter, LinkedIn and YouTube. These services include monitoring the channels and participating in a 2-way conversation with customers and followers (on social feeds and direct messages, reviews, etc.)
Database & Newsletters – Planning and executing the e-newsletter database programs for recreational consumers, via content and database management
Content & Creative Asset Management – Planning search engine optimized content and design for recreational social media and digital channels, working with graphic designers, videographers and photographers and uploading this content to our CMS
Online Listings – Managing the online presence for listings for our retail store network, reflecting any changes in store hours (permanent or holiday) creating new store listings as they open
Customer Service – Managing intake of online customer service inquiries and implementing resolution and fulfillment for customer satisfaction
Reporting – Week over week reporting on website and social media health, including growth, engagement and e-commerce metrics using social media management tool software and Google Analytics.
Writing content and developing assets for use on social media channels, the website and newsletters
Collaborating with the consumer marketing team, retail marketing team, merchandising team and others to ensure national campaigns are fully integrated
Providing inputs and insights into the organization’s expansion strategy, representing the digital marketing perspective
Developing Key Performance Indicators (KPIs) and reporting on progress periodically
Social listening, in general, and monitoring all NAC social channels
Ensuring compliance with federal, provincial and municipal regulations, from a social media perspective
Performing other functions pertinent to the services, as requested by the team
Minimum 3 years progressive experience in digital marketing, specializing in social media & content
Post-secondary education in marketing, digital or a related field
Proficient in use of email marketing platforms (such as Mailchimp)
Proficient in use of web content management systems (such as WordPress and/or Kentico)
Proficient in use of social media management tools (such as Hootsuite and/or Sprout Social, or other similar software)
Knowledge of the Cannabis industry (or similar regulated industry) is an asset
Experienced rapid growth in an entrepreneurial environment
Excellent and engaging communication skills
Project management skills with laser precision and attention to detail
Excellent judgment in decision-making, problem solving, and ability to respond to consumers via social channels
Start-up mentality = ability to enjoy, absorb and tolerate a high degree of ambiguity, while working in a highly dynamic, ever-changing, fun environment
Passionate and enthusiastic to be part of the foundational team that will drive the new cannabis industry
Statement on Diversity & Inclusivity
National Access Cannabis (NAC) provides services in one of the most diverse countries in the world. The diversity of our communities takes many forms. It includes differences related to race, ethnicity, national origin, gender identity, gender expression and presentation, sexual orientation, religion, age, ability and socioeconomic status. We see diversity as an asset to our organization and communities and strive to be reflective of the communities that we serve. We commit ourselves to promoting better understanding and appreciation of our human diversity; a commitment which is best realized through our individual and collective effort.
NAC is professionally and personally committed to celebrating the rich diversity of people who work in our company, to those who live in our communities, and to those who access our services and resources. We believe that it is critical that our services empower freedom of thought and opinion in an environment of mutual respect. All of our activities and interactions are enriched by accepting each other as we are and by celebrating our uniqueness as well as our commonality. We are guided by the principle that celebrating diversity enriches and empowers the lives of all people.
National Access Cannabis welcomes and encourages applications from people with disabilities, as such reasonable accommodations are available upon request from a candidate with a disability, thus ensuring you can take part in all aspects of the recruitment and selection process. If as a qualified job applicant, you request an accommodation, National Access Cannabis will consult with you and provide reasonable accommodations according to your accessibility needs. If you wish to make a request, please provide a cover letter, when applying to this position.
The successful candidate to this role will be asked to complete a background screen, which may include criminal, credit, employment and/or educational checks. All offers of employment are conditional on the receipt of satisfactory results of any applicable check.
This is an evolving position as such, the job responsibilities and title may shift to reflect a change in requirements.
How to apply:
Unless otherwise stated, applications will only be considered from candidates eligible to work in Canada, without sponsorship.
If you are interested in this position and can clearly demonstrate that you meet the requirements defined in the job description, please put #chooseme on your resume in the top right corner, complete our online application form.
Message to Agencies
National Access Cannabis does not accept unsolicited telephone calls, referrals or resumes from any source other than directly from candidates. We will not consider unsolicited telephone calls, referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services and recruiting agencies. The submission of referrals or resumes by anyone other than a candidate directly to National Access Cannabis employees is not welcome. Unsolicited referrals and resumes sent to National Access Cannabis are deemed gratuitous, and the company will not be obligated or bound in any way to pay any referral or other fee if a person referred to us from a source other than a candidate is hired.
Notwithstanding the foregoing, resumes will be accepted from approved vendors who have written agreements in place with National Access Cannabis, and then only to the extent such agreement covers a specified position and, if required by such agreement, the submission of resumes by the vendor has been authorized in writing by National Access Cannabis for such specified position. Any resume submitted in the absence of a signed agreement will become the property of National Access Cannabis and no fee shall be due for any candidate that may be subsequently hired.