Nansen is a blockchain analytics platform that enriches on-chain data with millions of wallets labels. Crypto investors use Nansen to discover opportunities, perform due diligence and defend their portfolios with our real-time dashboards and alerts.
About the role
As Product Marketing Manager, you’ll help shape the positioning and messaging of the brand, ideate and launch engaging global programs and campaigns and develop the overarching product marketing strategy.
This is a highly cross-functional role, and you’ll have to work closely with multiple teams across the organization – namely Product, Marketing and Sales and drive brand awareness and product adoption to new and existing customers.
What will you be doing?
Craft compelling product communications for our feature releases – which includes customer case studies, use cases, webinars, events, tutorials to help customers understand the benefits of our products and services
Own the entire product marketing process and lifecycle from feature prioritization, go-to-market strategies, conducting user interviews to drive product usage and adoption
Identify emerging market trends and utilize customer insights to create product narratives that engage and interest our target audience
Develop strong relationships and collaborate closely with Product, Marketing, Sales, Customer Success and User Operations teams
Measure and analyze on the performance of product marketing related campaigns and programs
Constantly stay up to date on crypto, DeFi, NFT and social media trends
Are you the right person for this role?
6-10+ years of product marketing experience, ideally in B2B SaaS or technology company
Demonstrated experience in product marketing, relationship building and meeting deadlines
Proven track record in launching successful product marketing campaigns and/or programs
Working knowledge of Salesforce, Hubspot or other CRM tools
Strong project and campaign management skills
Strong understanding of B2B pipeline
Strong sense of ownership and accountability, setting a high bar of excellence for yourself and others
Strong attention to detail, and follow through actively on ongoing projects and tasks
Demonstrated ability to make decisions independently in a fast-changing environment
Excellent oral and presentation skills in English
Nice to haves
Proficiency in another major language (e.g. Mandarin or Spanish)