Naadam Inc. provides high quality, curated fashion content and goods across a portfolio of DTC brands including but not limited to Naadam, Thakoon, Something Navy, and Package Free.
In this role, you’ll be a member of Naadam's holding company “hit team” and own all aspects of digital marketing execution for Naadam's brands with a specific focus on Package Free. You will report to the AVP of Digital Marketing.
What You Will Do:
Execute paid search & social strategy, focusing on customer acquisition, with continuous testing to ensure campaigns optimization
Oversee the day to day execution and optimization of social media and PPC campaigns
Experience and up-to-date on segmentation strategies and trends
Manage submission and delivery of creative requests for all digital ad channels
Establish, monitor, and report on all paid channel KPIs, and provide in-time strategic recommendations
Oversee daily, weekly and monthly reporting, including key marketing performance indicators, tracking and testing data that is sent to key stakeholders
Stay current on new tactics, tools, and partners that can improve our digital position in the marketplace
Minimum of 2-3 years experience executing and managing performance-based digital campaigns either in-house or at an agency Must be an expert in Shopify Plus and have excellent Excel skills and reporting skills
Experience managing a digital marketing budget across channels to meet sales goals
Knowledge of data analytics tools and reporting; experience with Google Analytics, Facebook Ad Manager
Experience working with cross-functional departments such as Creative, Marketing, Merchandising, eCommerce
A proactive, resourceful, self-starter who is detail-oriented, analytical, multi-tasking and problem solver, who isn’t afraid to get their hands dirty in the details.
Please put the title of the position in the subject line.