Role Summary:

The Content Marketing Specialist is responsible for supporting the creation of content for demand generation campaigns, ensuring the delivery of engaging, high-quality content that drives lead generation and customer engagement. This role focuses on producing a variety of content types, including marketing emails, web pages, blogs, PDFs, sales enablement materials, and surveys or reports. In addition to campaign support, the Content Marketing Specialist plays a key role in gathering and building customer testimonials through interviews and case studies, helping to showcase customer success stories and drive credibility in the market.

Core Responsibilities:

Campaign Content Creation & Execution
Customer Testimonials & Case Study Development
Cross-Functional Collaboration
Content Performance Tracking & Optimization

Campaign Content Creation & Execution:

Create compelling content for demand generation campaigns, including marketing emails, landing pages, blog posts, surveys, enablement emails, and downloadable PDFs (one-pagers, guides, etc.).
Work closely with campaign managers to align content with campaign goals, target audiences, and messaging.
Write clear, concise, and engaging content that speaks to different personas and stages of the buyer's journey.
Collaborate with designers to produce visually engaging assets that complement written content (e.g., email graphics, infographics for reports).
Ensure content is optimized for various channels (SEO for blogs, CTA best practices for emails, etc.) and meets performance goals.

Customer Testimonials & Case Study Development:

Conduct interviews with customers to gather insights and stories about their experience with solutions.
Write compelling case studies and customer success stories that highlight key results and showcase the value of solutions.
Manage the process of obtaining approvals from customers for testimonials and case studies, coordinating with sales and customer success teams.
Continuously build a library of customer testimonials and success stories to be used in campaigns, sales enablement, and company branding efforts.

Cross-Functional Collaboration:

Collaborate with the demand generation, product, and sales teams to ensure content aligns with overall campaign strategies and sales goals.
Work with customer success and sales teams to identify ideal customers for testimonials and case studies, ensuring a variety of solutions and use cases are represented.
Partner with the design and digital teams to ensure content is visually appealing and delivered through the appropriate channels (web, email, social media, etc.).
Align editorial calendars with marketing campaigns to ensure timely content delivery.

Content Performance Tracking & Optimization:

Track content performance metrics (engagement rates, open rates, download numbers, etc.) for marketing emails, blogs, and other assets to measure success
Use data-driven insights to optimize future content pieces, adjusting messaging, format, or structure as needed to improve performance
Report on the impact of content in campaigns, sales enablement, and customer testimonial efforts to provide clear ROI and highlight areas for improvement
Stay up to date on content marketing trends and best practices to ensure content remains fresh, relevant, and engaging for target audiences

Essential Criteria

Proven experience in creating content for demand generation campaigns (emails, blogs, PDFs, etc.)
Strong writing and editing skills with the ability to tailor messaging to different personas and buyer stages
Ability to collaborate effectively across teams, including design, sales, and customer success
Experience developing customer testimonials and case studies from interviews to final approvals
Knowledge of content performance tracking and optimization strategies, including SEO basics

Desirable Criteria

Familiarity with marketing automation tools and CRM platforms (Salesforce and Marketing Cloud)
Experience working in B2B marketing, particularly in a tech, education, or SaaS environments
Basic graphic design skills to create or edit content visuals
Understanding of multi-channel campaign strategies, including social media and digital ads
Exposure to data-driven storytelling, using metrics to enhance content credibility

These qualifications are general guidelines for success, however, we understand that not all candidates will have experience in each area. If you have skills and experience that may be transferable to this role and share our passion for our mission and values, we would love to hear from you!

We offer a competitive compensation and benefits package including health, dental, vision, life, and disability insurance. We have a company matching 401(k) savings plan and flexible time off plans.

We are committed to providing a Drug-Free Workplace for all employees.

We are an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

We’re excited to share some BIG news: n2y and Texthelp are teaming up to enhance support for diverse learners and employees! To learn more, check out our press release.

Apply for this Job

* Required

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Dropbox Google Drive

(File types: pdf, doc, docx, txt, rtf)

Home Address line 1 *

Home Address line 2

City *

State/Province/Region *

Zip/Postal Code *

Country *

LinkedIn Profile

We want to ensure all candidates have every opportunity to shine. With this in mind, please let us know if you require any reasonable adjustments as part of the hiring process.

If you are the successful candidate for this role, what would your salary expectations be in USD per year? *

Which time zone are you located in? *

Do you have previous experience using n2y products? *

Are you legally authorized to work in the United States? *

Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in n2y’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Are you Hispanic/Latino?

Please identify your race

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

Security Code *

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.