MZ Wallace is seeking an experienced Email Marketing Manager to own email programs from initial strategy through execution.  This position reports to the Digital Director.

Responsibilities

  • Creatively evolve and grow the email program to strategically drive growth
  • Own the email calendar, testing plans, prioritization, automation/lifecycle, and related approvals
  • Use customer data to segment and personalize the email experience
  • Manage relationships across marketing, product, and sales functions to determine appropriate content, cadence, and creative, as well as email acquisition strategies
  • Improve all KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, and business goals
  • Maintain understanding of CAN-SPAM and relevant global email regulations
  • Stay informed on the changing landscape of email marketing, including trends, best practices, and new tools/technologies

Skills & Qualifications

  • At least 4 years of email marketing experience for e-commerce brand or agency
  • Bachelor’s degree or equivalent in Marketing or related studies
  • Experience with email personalization and dynamic content
  • Prior experience with and enterprise level ESP (Sailthru a plus)
  • Understanding of email analytics and deliverability metrics
  • Interest in fashion, retail, customers, and industry/consumer trends
  • Strong attention to detail and proofreading skills
  • Excellent time and project management skills
  • Creative thinker with a commitment to continuous improvement
  • A team player with excellent interpersonal skills
  • Excellent verbal and written English communication
  • Independent leader who thrives in a fast-paced environment

About Us

MZ Wallace is a design company launched in 2000 by Monica Zwirner and Lucy Wallace Eustice, two native New Yorkers.  Inspired by city life, their aim from the beginning was to design distinctive accessories for women who lead dynamic lives. Our core values of excellence, learning, ownership, teamwork, results, and enjoyment form the foundation of our company culture and guide us in creating a fun and fulfilling environment conducive to producing great products for our customers and great opportunities for our team.  Learn more at https://www.mzwallace.com/company/careers

What We Offer

  • Competitive salaries with annual bonus eligibility
  • Annual performance appraisal & compensation review
  • 401(k) with employer match
  • Health, dental, and vision insurance
  • Pre-tax transit accounts
  • Vacation, personal, and holiday time-off
  • Free and discounted MZW product
  • Fully-stocked kitchen and weekly catered lunches
  • Happy hours on our roof deck and seasonal team outings
  • Continuing education
  • Beautiful dog-friendly SoHo office

 

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