*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS hub (London or Nottingham) on occasion.

The role in a nutshell

As a CRM executive for our US region at UNiDAYS, you will be the point of contact for all communications ran in the region. You will sit in the CRM team which is part of the wider data and insights team. You will work closely and collaboratively with other CRM team members, data analysts, campaign managers and the commercial team, both based in the UK and US. 


You’ll support both the CRM strategy and the US regional strategy, report of performance and react to quick changes. You’ll ensure a high level of detail and output that protects the users experience and the health of CRM database.

Day to day responsibilities

  • Point of contact for all regional CRM communications in the US
  • Plan and manage smaller CRM projects and tests from end to end
  • Plan CRM campaigns with clear alignment to business value and team strategy
  • Present CRM findings and recommendations to stakeholders
  • Ensure secondary stakeholders are aware of CRM campaigns and findings
  • Work with the Commercial Team to deliver sold media campaigns across CRM
  • Work with the Marketing Team to deliver prioritised Member Initiatives to achieve member targets across CRM
  • Plan, brief, implement and report on CRM communications
  • Deliver campaigns, projects and tests in a timely manner
  • Track and report on campaign performance
  • Understand the impact CRM is having on regional KPIs
  • Understand and use dynamic content to delivery personalised communications that drive ROI
  • Embed optimisation into all aspects of CRM
  • Ensure the database is segmented effectively for targeting campaigns, ensuring positive ROI
  • Understand and maintain a healthy CRM database with great deliverability
  • Support to deliver the CRM strategy
  • Manage stakeholder relationships within the team and other areas of the business
  • Execute the CRM Roadmap; campaign execution, innovative thinking, testing and roll-out
  • Work with wider Data & Insight team and vendor to ensure appropriate reporting is in place
  • Keep up to date on industry trends and case studies
  • Close collaboration with the marketing and Commercial teams to create, maintain and follow internal campaign processes
  • Be an ambassador for best practices within this field - keep up to date with the latest developments in data driven CRM and martech

What we need from you

  • Experience in delivering CRM comms to a large audience base in multiple regions 
  • You have experience in building complex segmentation and delivering AB tests
  • Day to day use of CRM to deliver against company goals
  • You have previously used CRM as a paid media channel and delivering against campaign targets
  • Experience working alongside the Commercial, Marketing, Product, Engineering and Data Insight teams as well as have impeccable project management / time management skills 
  • Spotted trends/analysis and creating action plans off the back of
  • Well versed in local and international email/push compliance & deliverability.
  • Experience in measuring and interpreting marketing performance data at a large scale

Perks

We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on the ground zero. An opportunity to make a difference within business with global reach.

We offer a fast paced, fun & social working environment where you can truly make an impact with your work. We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package. This includes:

  • 25 days holiday per year increasing with length of service plus flexible bank holidays
  • Competitive salaries
  • Company bonus scheme
  • Company pension scheme
  • Company share option scheme
  • Private health insurance
  • Income protection policy
  • Life assurance policy
  • Enhanced parental leave pay
  • 4pm finish on Fridays
  • Free fruit, snacks, tea & proper coffee

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. 

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