The role in a nutshell

As a CRM & marketing executive for our graduate proposition at UNiDAYS you will work as part of a dedicated graduate team to deliver communication across platforms. You will also work closely and collaboratively with the CRM team, Campaign managers and Commercial team.

You’ll support the Project lead in multiple regions to execute against strategy, report on performance and react to quick changes. You’ll also ensure a high level of detail and output that protects the user experience and the health of the CRM database. 

Day to day responsibilities

  • Be the key contact for all graduate program marketing activity
  • Work with the Commercial Team to deliver sold media campaigns across email, push, onsite and app experience
  • Work with the Marketing Team to deliver prioritised Member Initiatives to achieve member targets across email, push, onsite and app experience.
  • Plan, brief and implement all CRM communications across multiple regions
  • Plan, brief and implement all onsite and app inventory across multiple regions
  • Track and report on campaign performance
  • Understand and use dynamic content to delivery personalised communications that drive ROI
  • Ensure the database is segmented effectively for targeting campaigns, ensure positive ROI
  • Support the delivery of the CRM strategy
  • Work with wider Data & Insight team and vendor to ensure appropriate reporting is in place
  • Close collaboration with the marketing and Commercial teams to create, maintain and follow internal campaign processes
  • Be an ambassador for best practices within this field - keep up to date with the latest developments in data driven CRM and martech

What we need from you

  • Experience in delivering CRM comms to a large audience base
  • Experience in delivering CRM in multiple regions 
  • Experience in using CRM to deliver against company goals
  • Experience in using CRM as a paid media channel and delivering against campaign targets
  • Experience in merchandising a digital environment
  • Experience in working with Commercial, Marketing, Product, Engineering and Data Insight teams 
  • Good communication - both in terms of the presentation of work but providing updates to progress, managing expectations
  • Able to think critically and analytically in your approach
  • Pragmatic problem solver - able to find solutions in imperfect situations 
  • Able to balance multiple projects in a fast-paced environment
  • Proactive and self starter 
  • High attention to detail & strong organisational skills
  • Technical knowledge in the field of CRM and Marketing Automation 

Perks

We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on the ground zero. An opportunity to make a difference within business with global reach.

We offer a fast paced, fun & social working environment where you can truly make an impact with your work. We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package. This includes:

  • 25 days holiday per year increasing with length of service plus flexible bank holidays
  • Competitive salaries
  • Company bonus scheme
  • Company pension scheme
  • Company equity scheme
  • Private health insurance
  • Income protection policy
  • Life assurance policy
  • Enhanced parental leave pay
  • 4pm finish on Fridays
  • Free fruit, snacks, tea & proper coffee

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

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