We’re looking for an experienced growth focussed leader to join our fast-growing organisation to lead our global marketing function.
Reporting directly to the GM EMEA & ANZ /Chief Strategy Officer you will lead three multi-disciplined marketing teams across Brand (Creative & Social), Member Activation (Acquisition and Activation) and Member Experience (Partner Marketing). You will be responsible for driving strategy and execution as well as building and leading the team to accelerate growth through customer acquisition, activation and retention.
Growth Marketing - 80% of your focus
This role is not about optimisation existing channels. We are a fast-growth company and looking for someone who can accelerate our performance. Campaign optimisation isn’t what we’re looking for. Instead we’re looking for problem solvers to identify and execute to drive step-change growth.
You’ll be the owner of the strategy and budget of our member marketing initiatives activating all paid and non-paid marketing channels.
You will work closely with the GM and the Product leads to help your team execute and optimise campaigns and compile detailed analysis efficiently. You will own the execution of optimisation and channel expansion strategies.
We expect you to be led by data & stay ahead of shifts in the industry and understand the market, through quantitative and qualitative analysis as this will inform your strategy and optimisations tactics.
Develop a partner marketing strategy to support and exceed revenue goals. Work closely with the commercial lead to deliver and optimise ARPU by category . Develop an understanding of the client side (Supply) to be able to guide and deliver commitments from partners.
20% focus on Brand
You will lead the Creative team to deliver compelling creative strategies and campaigns that resonate with students and members, and drive the desired behaviour. You will develop a clear brand strategy that underpins the UNiDAYS mission. You will lead our social community team to support our offline community - develop content and strategies that resonate with the student audience.
EXPERIENCE: What You Have Done
The situations that an individual entering the job should have experienced or, at least, to have had some exposure.
- Marketplace experience.
- Exceptional knowledge around Growth, Product or Marketing.
- Deep eCommerce experience and understanding of trends.
- Start up and scale up experience.
- Management experience.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.