Role : Phoenix Intern- Brand Marketing
Location : Bengaluru
Type : Internship
Duration: 6 months
JOB DESCRIPTION
About Phoenix
Phoenix is Myntra’s initiative specifically designed to offer a launchpad to women on career break. It is a six month internship that ensures a conducive environment facilitating a smooth transition back to work. With structured on-boarding, customized learning and development programs, mentorship opportunities, on the job learning and best in class benefits, we aim to provide an environment that is supportive, so that you can re-discover your career with us.
As a part of our commitment towards diversity and inclusion through this program, we strive to create a culture where all can belong and bring their experiences and authentic selves to work every day. During your internship with us, you will get the opportunity to work with the best talent in the e-commerce industry and work on projects that match your interest, abilities and could lead to full-time employment with Myntra.
Roles & Responsibilities
- Be the primary custodian of the brand operations and be responsible for spotless execution of brand activities under the guidance of Brand Head.
- Work with internal research team to understand consumer insights and use them to deliver innovative marketing campaign propositions
- Monitor Brand health, business metrics and flag off potential threats to current brand positioning
- Act as the Client SPOC for all Creative & Media agencies through effective agency management and bringing out operational efficiencies
- Build media strategy & oversee the execution of all digital campaigns with agencies/in-house teams.
- Prepare media briefs (objective, route, target, cost etc.) and share with media partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative.
- Campaign Management: Effective management of campaign timelines & material release as per launch requirements.
- Act as the primary SPOC of marketing campaigns & Interact with other organisational functions and accordingly build end to end campaign solutions & campaign extensions.
Qualifications & Experience
- 4 to 6 years of post-MBA Marketing experience with speciality in digital marketing.
- Highly creative with the ability to think out of a box
- Worked in consumer good companies, preferably fashion and lifestyle related brand, and launched multichannel campaigns
- Strong analytical skills and data driven thinking
- Preferred Experienced in consumer internet industry
