Roles and Responsibilities

  • Be the primary custodian of the brand operations and be responsible for spotless execution of brand activities under the guidance of Brand Head.
  • Work with internal research team to understand consumer insights and use them to deliver innovative marketing campaign propositions
  • Monitor Brand health, business metrics and flag off potential threats to current brand positioning
  • Act as the Client SPOC for all Creative & Media agencies through effective agency management and bringing out operational efficiencies
  • Overseeing the production of all ATL/BTL campaigns with agencies/in-house teams
  • Prepare media briefs (objective, route, target, cost etc.) and share with media partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative.
  • Campaign Management: Effective management of campaign timelines & material release as per launch requirements.
  • Act as the primary SPOC of marketing campaigns & Interact with other organizational functions and accordingly build end to end campaign solutions & campaign extensions 

Qualifications & Experience

  • 4 to 6 years of post-MBA Marketing experience.
  • Highly creative with the ability to think out of a box
  • Worked in consumer good companies, preferably fashion and lifestyle related brand, and launched multichannel campaigns 
  • Strong analytical skills and data driven thinking 
  • Preferred Experienced in consumer internet industry

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