Deputy Director - Myntra ads planning and strategy
RESPONSIBILITIES
- Overall responsibility of driving monetization target by creating the right value proposition across display and search based advertising on myntra
- Ideate and setup processes across demand, operations and cross functional teams for smooth business process and efficient scale up for every new advertising proposition
- Identify demand opportunities and convert those into recognisable income to meet the monthly and annual monetization target with demand team
- Create and validate data models to drive incremental goodness across the new businesses and monetisation opportunities.
- Work closely on creating annual, monthly and quarterly plans for the business and create similar weekly reports for review purposes on the achievements
- Ensuring great stakeholder relationships with key stakeholders including BU heads, marketing, creative, revenue, product, store-front and finance.
- Derive actionables to continuously improve the value proposition with changing market scenarios and competition benchmarking
- Responsible for a complaint month end realization of monetisation income
Requirements:
A candidate who has
- A proven track record of ideating, scaling new businesses
- Good communication and interpersonal skills
- Strong analytical skills and data driven mindset
- An ability to learn quickly and lead and establish the team
- A strong bias for action
QUALIFICATIONS
- MBA from tier 1 institute.
- 6+ years of experience in work exp in managing ads, category, planning and strategy
