Category and Demand Management

About Team 

Revenue sell-side or category demand management team shapes demand at a category level across customer, visibility and pricing levers. It manages day to day activities with close interaction with category buy side teams. This team is a key driver for achieving platform revenue and growth, at the same time, scaling the respective category’s revenue, by targeting a specific profitability for the category. 

Roles & Responsibilities 

Role: 

  • Define and achieve the growth strategy for your category - by considering the selection available, pricing and discount targets. 
  • This role involves managing the demand generation starting from driving the traffic for the category to taking action for driving conversion – across all the external brands and Myntra Fashion Brands. ● This role will be a people manager role – leading a team of 2-3 people in driving the demand generation for respective categories in Myntra. 

Responsibilities: 

  • You will be responsible for handling the topline and bottom-line targets for the category you will be managing. 
  • Responsible for driving the merchandizing strategy for the categories, driving the acquisition and retention targets for the categories and CRM strategy for your categories. 
  • Responsible for driving the supply side selection metrics for your categories and driving the right selection width and depth for those categories. 
  • Responsible for driving the go-to-market for all launches and campaigns and events for all the categories. 
  • Responsible for the Pricing Strategy for the category. 
  • Also you and your team are responsible for deriving insights from the data, come up with new ideas to drive the growth and pricing strategy for the category. 

Qualifications & Experience 

  • Bachelor’s degree from an accredited university/college and MBA from Tier 1 College 
  • 5 years of total; 3+ years’ experience in e-commerce/ related fields a must. 
  • In depth understanding of customer behavior, browsing and transacting trends, visual merchandising and execution. 
  • Must have led a medium size team of 2 people for a minimum of 2 years; must showcase ability to lead, mentor and manage high performing individuals. 
  • Must manage multiple senior stakeholders independently. 
  • High competency in written and verbal communication skills (preparation of business documentation, presenting to senior stakeholders a must). 
  • Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management. 
  •  Results oriented with excellent communication and interpersonal skills, can work individually with minimal or no supervision.

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