Senior Manager - Rev & Growth, Social Commerce

As part of the social commerce team at myntra, you will be responsible for driving growth for our short-form video content platform, Minis along with scaling up engagement charter at Myntra.

 

Roles and Responsibilities:

  • Define and plan sources of growth for Minis across customer cohorts, categories and business units.
  •  Liaise with stakeholders across revenue, storefront, product teams to implement the

             defined strategy for short form video content platform

  • Develop plans for critical output and input metrics based on overall business objectives, across traffic,customers, category, conversion% etc.
  • Design structural A/B experiments to test hypotheses- work with relevant stakeholders to run experiments, and measure impact
  • Drive strategic projects to enable disproportionate growth for Minis.
  • Working with Prod teams to drive customer stickiness on the platform as part of Engagement Charter
  • Working on multiple engagement initiatives - Streaks, Challenges & missions to deliver specific engagement led goals.
  • Design hyper-segments of users and define objectives for each segment that will be

 driven through the engagement construct

  • Working closely with the product team to design interventions that will improve customer

 experience/ drive higher growth/ drive efficiencies in economics

  • Plan the quarterly and annual strategic roadmap for engagement and seek the level of investment 

required (rewards) along with clarity on the impact that the construct will deliver.

- Experience : 4+ years 

 

 





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