Responsibilities
Myntra is looking for a senior professional for a Deputy Director level role to join Myntra Marketing Strategy and Analytics team. The person would report to the head of Marketing Strategy and Analytics
The person would be responsible for:
Strategy: Strengthening the Marketing Strategy for Myntra, pulling together different sub-teams in marketing, creating a holistic future-looking view of the function and key priorities.
- Creating and driving medium / long term projects that will help the marketing teams (e.g. agency benchmarking, identifying new partners that can drive scale).
- Aligning the team’s strategy to the org-wide priorities
- Program managing the marketing ops planning / budgeting processes
- Setting up the key metrics dashboards and driving accountability across sub teams
Analytics : Drive the marketing analytics agenda for the marketing org (with the help of the central Analytics team)
- Working with the central Analytics team to structure and conduct analyses along with analysts in the team as per the long-term strategic charters
- Set up 3P research initiatives with our research partners (Nielsen etc) to answer key customer questions across functions.
- Synthesizing learnings from both 1P and 3P data to derive business insights to drive immediate outcomes. Socialize with cross-functional leaders and drive org behavior change
- Identify 3P solutions that can help the Marketing function improve efficiencies and establish business case for partnership
Qualification & Experience
- 6+ years of relevant business analytics experience in consumer tech and B2C sectors • Analytical horsepower along with ability to drive insight from data. Understanding of data sciences concepts and modeling is desirable but not mandatory
- Strong business acumen and problem-solving skills. Ability to synthesize data into insights and a clear eye for the core problems and corresponding solutions
- Proven expertise in stakeholder management, influencing & aligning with cross-functioning leaders and teams and bringing them to a consensus.
- Very high bias for action
- Team player and excellent collaborator
- Excellent academic record in whichever field
