Responsibilities 

Myntra is looking for a senior professional for a Deputy Director level role to join Myntra Marketing Strategy and  Analytics team. The person would report to the head of Marketing Strategy and Analytics 

The person would be responsible for:  

Strategy: Strengthening the Marketing Strategy for Myntra, pulling together different sub-teams in marketing,  creating a holistic future-looking view of the function and key priorities.  

  • Creating and driving medium / long term projects that will help the marketing teams (e.g. agency  benchmarking, identifying new partners that can drive scale).  
  • Aligning the team’s strategy to the org-wide priorities 
  • Program managing the marketing ops planning / budgeting processes  
  • Setting up the key metrics dashboards and driving accountability across sub teams

Analytics : Drive the marketing analytics agenda for the marketing org (with the help of the central Analytics  team) 

  • Working with the central Analytics team to structure and conduct analyses along with analysts in the team  as per the long-term strategic charters 
  • Set up 3P research initiatives with our research partners (Nielsen etc) to answer key customer questions  across functions. 
  • Synthesizing learnings from both 1P and 3P data to derive business insights to drive immediate outcomes.  Socialize with cross-functional leaders and drive org behavior change
  • Identify 3P solutions that can help the Marketing function improve efficiencies and establish business case  for partnership 

Qualification & Experience 

  • 6+ years of relevant business analytics experience in consumer tech and B2C sectors Analytical horsepower along with ability to drive insight from data. Understanding of data sciences concepts  and modeling is desirable but not mandatory 
  • Strong business acumen and problem-solving skills. Ability to synthesize data into insights and a clear eye for  the core problems and corresponding solutions  
  • Proven expertise in stakeholder management, influencing & aligning with cross-functioning leaders and teams  and bringing them to a consensus. 
  • Very high bias for action 
  • Team player and excellent collaborator 
  • Excellent academic record in whichever field

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