Deputy Director - Category Demand Management
Revenue sell side or category demand management team shapes demand at a category level across customer, visibility and pricing levers. It manages day to day activities with close interaction with category buy side teams. This team is a key driver for achieving platform revenue and growth, at the same time, scaling the respective category’s revenue, by targeting a specific profitability for the category
Roles & Responsibilities
Define and achieve the growth strategy for your category or business units - by considering the selection available, pricing and discount targets
This role involves managing the demand generation starting from driving the traffic for the category to taking action for driving conversion – across all the external brands and Myntra Fashion Brands
This role will be a people manager role – leading a team of 5+ people in driving the demand generation for respective categories in Myntra
This role involves working with leadership team to define the future strategy for the categories
You will be responsible for owning the topline and bottomline targets for the category you will be managing
Responsible for driving the revenue and growth for the categories - by growing the brands or sellers on the platform, increasing customer acquisition and retention for the categories
Responsible for driving the merchandising strategy for the categories, driving the acquisition and retention targets for the categories and CRM strategy for your categories
Responsible for driving the supply side selection metrics for your categories and driving the right selection width and depth for those categories.
Responsible for driving the go-to-market for all launches and campaigns and events for all the categories.
Responsible for the Pricing Strategy for the category.
Also you and your team are responsible for deriving insights from the data, come up with new ideas to drive the growth and pricing strategy for the category
Qualifications & Experience
Master’s degree from an accredited university or college a must
5 years of total; 4+ years’ experience in e-commerce/ related fields a must
Must have led a team of 5+ people for a minimum of 2 years; must showcase ability to lead, mentor and manage high performing individuals
Must manage multiple senior stakeholders independently
High competency in written and verbal communication skills (preparation of business documentation, presenting to senior stakeholders a must)
Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management.
Results oriented with excellent communication and interpersonal skills, can work individually with minimal or no supervision