Roles & Responsibilities:

  • Develop clear understanding of key business drivers, analyses key financial metrics, provide value add analysis, support to sales / finance management
  • Guide the team on rigorous data based analysis for any decision making scenario, bringing out business insights not visible in regular reviews
  • Seen as strategic thought partner to business on where the business needs to go, why and how will we win
  • Influence and drive business decision / action with appropriate analysis and comments.
  • Have a customer first attitude looking at customer retention and repeat rate as the primary metric driving any investment for marketing and customer experience
  • Understands the next level of details / top macro story for his function – industry trends, customer, brands, competition and is able to leverage that understanding to drive insights / analysis and connect with bottom up business drivers / data
  • Proactive in reviewing financial information, identifying exception / inconsistencies, initiate action and follow-up for logical closure.
  • Ability to deal with ambiguity and respond with right trade offs
  • Takes a balanced view of business reality and process controls in every decision framework
  • Demonstrates ability to set broader agenda for a large, critical part of the business and takes people through that
  • Handle complex adhoc request with a short turnaround time and supplement such request with appropriate analysis and comments to support decision making
  • Support finance / business leader in simulation of traffic projections and conversion, working out the right lever to invest on attaining the traffic target, including cost optimization plans
  • Establish ROI on marketing investments, with right assessment of risks and opportunities
  • Understand the voice of customer and the work to address the pain points, if material
  • Understand the levers impact Net promoter Score (NPS)
  • Build operational plan for contact center resources optimizing on utilization and channel mix
  • Participate in budget discussion and support scenario building / simulation modelling
  • Lead the AOP exercise with the right levers taking into account the growth and customer charter
  • Tracking of performance against set targets and provide periodical updates to business
  • Builds high performing teams and develops / grows people managers
  • Helps individuals achieve more by constantly raise expectations and providing relevant support
  • Possess an entrepreneurial mindset with the ability to achieve results in a fast pace and rapid growth environment characterized by dynamism and ambiguity.

Qualification & Experience:

  • Graduate / Post-Graduate from a tier 1/ tier 2 University or business school / should hold a degree in finance with 10 to 14 years of Relevant Experience partnering with Marketing Team.
  • Prior experience in Relevant Industry / Business Facing Roles will be an added advantage.
  • Demonstrate strong Communication / Presentation Skills and ability to work with peers and counterparts / multi location setup / good team manager.
  • Proficient in Office Tools MS Excel, Power Point Skills.
  • Able to lead the team.

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