At MyFitnessPal, we believe good health starts with what you eat. We provide the tools and resources to reach your fitness goals. MyFitnessPal is looking for a Senior Marketing Copywriter to join our creative, fun, fast-moving team.

Our ideal copywriter:

  • Is a compelling storyteller: Your words will empower people everywhere to engage with our product, content, and community—and feel confident that they, too, can live a happier, healthier life
  • Writes conversationally in a way that connects emotionally and personally with users
  • Is passionate, knowledgeable and curious about nutrition, fitness, and wellness.
  • Always asks, “what’s in it for our members,” then writes accordingly
  • Says more with less, and is a ruthless self-editor
  • Thrives in a fast-paced, dynamic environment

What you’ll be doing: 

  • Interpret creative briefs and partner with design teammates, marketing managers, and other stakeholders to conceptualize and bring to life everything from one-off assets to full-blown campaigns
  • Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action—for email, social, digital media ads, direct mail, video, and in-app messaging and upsell moments
  • Consult brand, user, and SEO research to craft effective, targeted, benefit-driven messaging
  • Stay on top of trends through business/industry monitoring and outside resources
  • Craft work that makes the technical feel human and authentic
  • Maintain consistent brand voice and style across all touchpoints
  • Impress everyone with your meticulous proofreading skills and attention to detail
  • A/B test and tweak copy to increase CTR and conversion
  • Live our core values in all you do:
    • Be Kind and Care
    • Live Good Health
    • Be Data-Inspired
    • Champion Change
    • Leave it Better than You Found It
    • Make It Happen

Qualifications to be successful in this role: 

  • An online portfolio of stellar writing samples (must include social media)
  • 5+ years of brand or agency copywriting experience, preferably in consumer digital marketing
  • Degree in writing, English, journalism, communication, information design, or related
  • Strategic, on-your-feet thinker who likes to solve problems, even when they aren’t fully defined
  • Proactive communicator who thrives on a team, but works well solo
  • Confident presenter who can effectively sell your work and rationale to stakeholders
  • Eager to share ideas and solicit feedback from teammates, clients, and MyFitnessPal members
  • Experience working within diverse cross-functional teams, including design, legal, product, and customer support
  • Master multitasker who delivers high-quality copy on time, every time
  • Demonstrate a continuous effort to improve operations, processes, and efficiency
  • Strong interest in understanding the MyFitnessPal brand, our members, and their motivations

Note: To be considered, you must provide a link to an online portfolio with stellar writing samples including social media ((please include password)


Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.

Full Time Employee Perks, Benefits, and Culture:

  • Remote equal philosophy enabling you to work from any state in which we have operations in the continental U.S. 
  • Want to work in an office? We also have a physical office in Austin, TX
  • Annual, in-person company retreats to work, bond, and enjoy team-building activities
  • Opportunities for team members to meet and connect in person for company paid lunches or working sessions
  • Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
  • Competitive medical, dental, and vision benefits
  • Safe Harbor 401K program 
  • Paid maternity and parental leave
  • Monthly Wellness Allowance to assist team members to focus on their own physical and mental wellbeing and select wellness initiatives of their own choice
  • Reward & recognition platform enabling peers to recognize and reward their peers for all the great work they do
  • MyFitnessPal Premium 
  • Modern Virtual Learning and Development Library
  • DEI Committee dedicated to ongoing efforts to foster a diverse and inclusive workplace by setting actionable goals and evaluating progress
  • Diversity training for employees
  • A dynamic, motivating, and fun work environment 

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify. 

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