At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals. 

As Director of Growth Marketing, you will lead the Growth Marketing Team and play the leading role in shaping and implementing the growth marketing strategy to drive new customer acquisition while obsessing over the metrics and delivering measurable results. You will focus on scaling our business through continued evolution and improvement of our paid marketing efforts.You should have hands-on experience developing, planning, launching and analyzing customer acquisition programs to drive sustainable and efficient CAC at scale.

What you’ll be doing:

  • Manage MyFitnessPal’s Growth Marketing team with direct responsibility for performance marketing on paid social, paid search, app platforms, podcasts, and other media channels
  • Oversee performance tracking and calibration on a daily basis to drive decision making around budget allocations and forecasts
  • Manage budgeting process for Growth marketing, including forecasting and ROI assessments
  • Support scaling existing channels and identify development of new opportunities for growth
  • Coach and develop Growth Marketing team to build a best-in-class marketing org
  • Oversee and direct any external media buying agencies or other 3rd party agencies
  • Report on and analyze campaign performance to drive continuous improvement and testing
  • Partner with design and lifecycle marketing team members to develop strong messaging and storytelling for direct response ads
  • Serve as a senior growth partner, collaborating with team members across Product, Design, Finance, Analytics, Marketing, Customer Happiness, etc. 

Qualifications to be successful in this role: 

  • 5+ years of multi-channel direct response acquisition marketing experience, primarily at a consumer-facing e-commerce, subscription company, or similar agency experience directly managing a significant marketing budget
  • 2-3 years of management experience
  • Experience managing but not limited to Facebook Ads, Google AdWords, Apple Search Ads, programmatic, affiliate channels, etc
  • Excellent managerial and mentoring skills, and a desire to develop and coach your direct reports
  • Experience with attribution and mixed media models
  • Past success with reviewing data, drawing accurate conclusions and adjusting strategy accordingly
  • Detailed-oriented, while maintaining the ability to see the overall picture and challenge the traditional path
  • A great mix of creative and analytical thinking while being customer-focused and brand-obsessed
  • Proven ability to work independently, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment
  • Proven ability to develop and maintain effective work relationships with internal and external stakeholders
  • Goal-driven and passionate about exceeding goals
  • Excellent oral, written, and interpersonal communication skills, with the ability to get your point across in a succinct and professional manner
  • Convey a can-do, positive attitude towards tackling problems and are able to see other points of view, while maintaining a confident direction. Willing to roll up your sleeves and do what is necessary to get the job done. 

Perks & Benefits:

  • Remote equal philosophy enabling you to work from any state in which we have operations in the continental U.S. (currently, not including AK, AL, HI, LA, OH, WA)
  • Want to work in an office? We also have a physical office in Austin, TX
  • Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
  • Competitive medical, dental, and vision benefits
  • 401K match
  • Paid maternity and parental leave
  • Wellness allowance
  • Bi-annual, in-person company retreats
  • A dynamic, motivating, and fun work environment 

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding ideologies and apply across all aspects of employment.

Perks & Benefits:

  • Remote equal philosophy enabling you to work from any state in which we have operations in the continental U.S. (currently, not including AK, AL, HI, LA, OH, WA)
  • Want to work in an office? We also have a physical office in Austin, TX
  • Bi-annual, in-person company retreats to work, bond, and enjoy team-building activities
  • Opportunities for team members to meet and connect in person for company paid lunches or working sessions
  • Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
  • Competitive medical, dental, and vision benefits
  • 401K match
  • Supported path in parenthood with fertility benefits and paid maternity and parental leave
  • Monthly Wellness Allowance to assist team members to focus on their own physical and mental wellbeing and select wellness initiatives of their own choice
  • MyFitnessPal Premium 
  • A dynamic, motivating, and fun work environment 

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify. 

Apply for this Job

* Required