The MyFitnessPal team is seeking an Email Marketing Associate. This role will be responsible for execution of our email newsletters, reaching millions of users every week. The role will oversee day to day email marketing execution for our email content marketing + newsletters and serve as a supporting resource for our lifecycle series and other channels beyond email (push notifications, inbox notifications etc). The role will provide global support but also work closely with the Product Marketing, Product, Content, Media, and Global CRM teams.
We are looking for a highly motivated, results-driven individual that thrives in a fast-paced and matrixed environment. Our email Marketing Associate will help define the culture we’re creating… consumer-centric, intellectually curious, and always innovating.
Duties will include planning and executing weekly newsletters (including media partnerships), owning A/B testing programs, and interpreting results back to the team with actionable insights that continually push us forward. As a member of a small, nimble team, you will also be a key part of special projects as we build our capabilities around personalization, lifecycle, media, and content.
Work with the MyFitnessPal editorial team to curate and develop weekly email newsletters
Work with designers to implement code and QA HTML for new campaigns
Set-up and schedule email campaigns in Salesforce Marketing Cloud
Own A/B testing strategy, reporting and analysis for newsletter email campaigns to the MFP audience
Provide insight and guidance to the content team based on email performance
Use knowledge of email best practices and performance metrics to optimize campaigns and templates
Serve as liaison with partnerships team on needs and requirements for partnership media deals. Implement and execute against partnerships
Skills and Experience
2-5 years of experience with email marketing
Hands on experience with a major ESP, ideally Salesforce Marketing Cloud
Deep understanding of email metrics
Familiarity with HTML, CSS and email design best practices (coding experience a plus)
Experience and comfort managing projects with moving parts and several stakeholders
Experience building test & learn programs
Ability to copy write for email newsletters (subject lines, headlines and descriptions)
Advanced analytics skills and ability to derive actionable insights
Powerpoint/Keynote, Photoshop, Dreamweaver, Google Analytics, Salesforce Marketing Cloud (ExactTarget)