About the role?

Responsible for the contribution of information to any media. Create both digital media and offline content that caters to the interests of a target audience, produce marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media.

What will you do?

  • Write, edit and publish engaging copies for social media networks (e.g. Facebook, Instagram and Twitter), and push notifications as well.
  • Optimize social media content (language, message, tone) on the basis of the behavior of our target audience
  • Select appealing graphics and videos for complementing text
  • Track and report social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
  • Apply advertising techniques for increasing brand awareness (e.g. promotions, competitions)
  • Coordinate with internal teams for creating advertising and branding copies

Requirements:

Minimum Qualifications

- BSc in Marketing, English, Journalism, or relevant field

Required personal qualities

- Fluency & excellent commands in written in Arabic & English.

- Strong sense of narrative, story-telling and persuasive writing.

- Strong research skills

- Time-management skills

Required competences

- An ability to fact-check long-form content pieces.

Minimum Experience

- Proven 5 years of experience as a senior Content Creator, senior copywriter or similar role.

- Experience creating strong, engaging content, such as blog posts (full articles), social media posts (captions & design messages) & Videos.

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