Entry level position

Involves in-depth training on current media systems and basic Traffic procedures.

Traffic Coordinators will receive one-on-one training from Traffic Supervisors until they are able to manage duties assigned on low-profile clients. They must be organized and able to multi-task while meeting strict deadlines. Traffic Coordinators must have the ability to work well with others.                                          

Reports to: Traffic Supervisor



  • College educated preferred, but not required
  • 0 to 2 years’ experience in similar field a plus
  • Must have good organizational skills and attention to detail
  • Must have good verbal and written communication skills
  • Must exude professional attitude
  • Skills in Microsoft Word and Excel



  • In-depth training to obtain working knowledge of basic Agency and Traffic procedures, media systems, Traffic terminology, and business goals based on client(s) they are assigned to
  • Maintain professional attitude and good working relationships with peers, team counter parts, and vendors
  • Attain ability to accurately meet all requirements necessary to execute or fulfill client approved media plans
  • Demonstrate good skills in written, verbal, and interpersonal communications, diligently attend to details, follow-through on all business requests, and understand sense of urgency
  • Must appropriately communicate with and understand the functions of internal and external partners (i.e. creative agencies, vendors, etc.)
  • Maintain a positive attitude


Broadcast Traffic Coordinator will work toward fulfilling the below responsibilities which will elevate them to the next level – Senior Coordinator

  • Routinely reviews buy specifications provided by media teams and fully understands client expectations
  • Partners with Client creative agencies for the exchange of information regarding scheduling and shipment of materials to vendors
  • Utilizes proprietary media system to view commercial units loaded by media teams under specific client estimates and issues traffic instructions (once approved by Traffic Supervisor) via media system, directly to broadcast vendors, providing information regarding correct creative messaging to be aired during specific programming.
  • When needed, assist Senior Coordinator and/or Traffic Supervisor in managing commercial duplication and shipment of creative assets to broadcast vendors. May involve providing production estimates for client submission and approval, submitting purchase orders to commercial duplication facility, and reconciling invoices
  • Confirms delivery of traffic instructions and commercial materials
  • Provides media usage to creative agencies for commercial talent payment schedules
  • Maintains system records with commercial data necessary for media and financial purposes
  • May be required to assist Reconciliation Teams during vendor invoice reconciliation process



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