The Digital Media Planner will be responsible for planning, negotiating and executing digital media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

Major Tasks, Responsibilities and Key Accountabilities

  • Assist in digital media strategy development for top tier clients
  • Develop and manage digital media plans; negotiate and purchase media
  • Manage the day-to-day implementation, and optimization of campaign activities
  • Manage campaign authorizations, budgets, and reconciliation process
  • Interact daily and maintain rapport with digital media publishers
  • Analyze research data and media/marketing information; shares information with clients
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Other responsibilities as assigned

Nature and Scope

  • This position may have indirect reports

Education Required

  • Bachelor’s degree

Years of Relevant Experience

  • 2-4 years experience in a digital media planning/buying position
  • Experience in Pharmaceuticals is a plus

Preferred Qualifications

  • Bachelor degree in related field or equivalent work experience
  • Experience with campaign management and ad serving technology: DoubleClick, Innovid, Prisma, Google Analytics
  • Preferred working knowledge of third party Internet marketing research:  comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
  • Broad understanding of the programmatic landscape
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
  • Experience analyzing data and market research
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Knowledge, Skills, Abilities & Competencies

  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
  • Excellent communication skills
  • Strong time-management and organizational skills
  • Strong written, verbal communication and negotiation skills.  Good presentation skills a plus
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
  • Experience managing multiple, competing priorities, duties and/or projects.  Proven ability to accommodate evolving responsibilities and last minute changes
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